Search engine optimization (SEO) tools enable you to take the guesswork out of search engine optimization by giving you insights about your keywords, analyzing your website, helping you grow your domain authority through directories, and more. Optimizing a website to rank on Google can be tricky if you’re not a search engine optimization or web development pro. However, there are tools available to help make it a lot easier for small businesses.
These are all great. I am working on implementing most of these. My biggest issue is my site is brand new (2 months). I am ranking for a lot but seem to be limited because, I am assuming, google will not give enough trust to a new site. What should I be doing to overcome the newness of my site? I buy houses in the Dallas Fort Worth area and if you are not number 1 on google then you might as well be on page 10! Any advise would be well received and please keep up the great work!
A little more than 11% of search results have a featured snippet. These are the results that show up on search engine results pages typically after the ads but before the ranked results. They’re usually alongside an image, table, or a video, making them stand out even more and putting them in an even better position to steal clicks from even the highest ranked results.
I love SiteLink! I switched to SiteLink from another software. Quick response from SiteLink support (when rarely needed). Through the years of transitioning to the web edition, Bob was always responsive to my requests/suggestions- adding some of them to the programming as early as 1 day later! Today, Tavis politely provided very helpful information on the lesser-used features that are available. Great program. Great service! Meladi Morris, Manager at Self Storage
Google doesn't always include a whole paragraph of text in the Featured Snippet. If you add "Step 1," "Step 2," "Step 3," etc. to the start of each HTML heading within your content (for example, within your H2 tags), Google will sometimes just list out your headings within the Featured Snippet. I've started to see this happen more and more in keywords beginning with "how to".
Ha! I love this post, which took an entire evening to read, because I needed to follow up on a lot of the links that branch out from here. I am a beginner but I was delighted to see you last section on how succint, strong, active and snappy writing helps to reduce bounce rate 😉 I think you might add using humor to the mix. You use it a lot, too. (And I’m only half joking).
Wikilinks are visibly distinct from other text, and if an internal wikilink leads to a page that does not yet exist, it usually has a different specific visual appearance. For example, in Wikipedia wikilinks are displayed in blue, except those that link to pages that don't yet exist, which are instead shown in red. Another possibility for linking is to display a highlighted clickable question mark after the wikilinked term.
Embedded content linking. This is most often done with either iframes or framesets — and most companies do not allow their content to be framed in such a way that it looks like someone else owns the content. If you're going to do that, you should be very aware that this annoys people. Furthermore, if you're not willing to remove the content in an iframe or the frameset around the linked page, you may be risking a lawsuit.
This content will help you boost your rankings in two primary ways. First, more content means more keywords, and therefore more opportunities for Google to return your site in the search results. Second, the more content you have, the more links you generally accumulate. Plus, having lots of content is great for getting visitors to stay on your site longer. Win-win!
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for [fifa], an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner34 that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report35.
I did want to ask you about the section on “Don’t Focus on Long Tail Keywords”. This is topical for me as I actually have a tab opened from a recent post on the MOZ blog from Rand Fishkin that details reasons why you should focus on long tail keywords. I know you have said that “they have their place”, but as I say as a newbie to all of this, ever so slightly differing opinions from two authoritative people in the industry (that’s you and Rand of course 🙂 frazzles my brain somewhat and I’m not sure whether to turn left or right!
When someone searches for the name of your business specifically, Google will pull information from your Google My Business page and display it in a panel on the right-hand side of the search results, increasing your business’ exposure. This is great for small businesses, because not only do you get a lot of space on the first page of Google’s organic search results, but you are also able to immediately show what your business is about. Again, the panel is only available to those who have set up their free Google My Business page.