I love SiteLink! I switched to SiteLink from another software. Quick response from SiteLink support (when rarely needed). Through the years of transitioning to the web edition, Bob was always responsive to my requests/suggestions- adding some of them to the programming as early as 1 day later! Today, Tavis politely provided very helpful information on the lesser-used features that are available. Great program. Great service! Meladi Morris, Manager at Self Storage
This is a great list of SEO tips. One tip you can add to your broken links section is that there is a free tool called Xenu Link Sleuth. It will automatically crawl your website (or a competitor’s site) and find all the broken backlinks (and lots of other things). It’s very helpful if you have a large site or need to find broken links you aren’t aware of. (like images and .pdf files)
But sometimes there are site-wide technical issues that get in your way of ranking on Google. Luckily, fixing technical issues is not a required step for every single piece of content you create. However, as you create more and more content you should be aware of duplicate content, broken links, or problems with crawling and indexing. These issues can set you back in search results.
Our team of more than 70 programmers, sales and customer support members all work under one roof with one goal: provide the best self-storage software. We invest heavily in personnel, training and technology to respond to your calls and deploy updates regularly. We love it when customers notice how we turn their suggestions into a new features in a few week's time.

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Provide full functionality on all devices. Mobile users expect the same functionality - such as commenting and check-out - and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata - such as titles, descriptions, link-elements, and other meta-tags - on all versions of the pages.
All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?
When Googlebot crawls a page, it should see the page the same way an average user does15. For optimal rendering and indexing, always allow Googlebot access to the JavaScript, CSS, and image files used by your website. If your site's robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings.
This is a great list of SEO tips. One tip you can add to your broken links section is that there is a free tool called Xenu Link Sleuth. It will automatically crawl your website (or a competitor’s site) and find all the broken backlinks (and lots of other things). It’s very helpful if you have a large site or need to find broken links you aren’t aware of. (like images and .pdf files)

These are all great. I am working on implementing most of these. My biggest issue is my site is brand new (2 months). I am ranking for a lot but seem to be limited because, I am assuming, google will not give enough trust to a new site. What should I be doing to overcome the newness of my site? I buy houses in the Dallas Fort Worth area and if you are not number 1 on google then you might as well be on page 10! Any advise would be well received and please keep up the great work!
Many small businesses fail to write clear, concise headlines on their websites. Headlines are a big ranking factor for Google and other search engines. Because headlines are big and important looking, many small business owners are tempted to write clever or fun headlines, but this is a mistake. Instead, write headlines that convey a single who, what, where, when, or why statement that summarizes the content that follows. Imagine someone only reads the headlines—will they understand the content on your page? Clearly written headlines will help your readers and search engines understand your content.
We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.38
I was wondering if you by this reply really meant 410? Also, what is your take on the many suggestions out there saying that making 301 redirects is always better than deleting pages? I understand that reason is that it is (or is in risk of) being spam-ish to just redirect everything. Also I’m guessing that too many redirects will slow down the page.
One of my best pieces of advice when it comes to SEO for small businesses is to truly spend some time understanding your audience and their intent. Even if your website is perfectly optimized, if it’s done for the wrong audience, you will not see good traffic. Google is taking audience intent into account more and more, as updates like RankBrain try to understand the semantics of a search query and not just the literal definition of the words. If you can comprehensively answer the questions your audience is asking, your site will rank highly in Google organically.

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A navigational page is a simple page on your site that displays the structure of your website, and usually consists of a hierarchical listing of the pages on your site. Visitors may visit this page if they are having problems finding pages on your site. While search engines will also visit this page, getting good crawl coverage of the pages on your site, it's mainly aimed at human visitors.

While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.

You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum1.


Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Content should be factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.
In certain jurisdictions it is or has been held that hyperlinks are not merely references or citations, but are devices for copying web pages. In the Netherlands, Karin Spaink was initially convicted in this way of copyright infringement by linking, although this ruling was overturned in 2003. The courts that advocate this view see the mere publication of a hyperlink that connects to illegal material to be an illegal act in itself, regardless of whether referencing illegal material is illegal. In 2004, Josephine Ho was acquitted of 'hyperlinks that corrupt traditional values' in Taiwan.[14]
The great thing about the long tail for new sites that have no backlinks and no authority, is that it is possible to rank for these terms, assuming great on-page SEO, quality content etc.. So therefore focusing on the long tail is a strategy that is often recommended and in fact Rand himself (and indeed others of good repute) have cited 4+ words and lower LMS to avoid the med-high volume kws due to their kw difficulty. Have I completely missed the point in your guide or do you indeed have a slightly different view on the long tail?
The effect of following a hyperlink may vary with the hypertext system and may sometimes depend on the link itself; for instance, on the World Wide Web most hyperlinks cause the target document to replace the document being displayed, but some are marked to cause the target document to open in a new window (or, perhaps, in a new tab[2]). Another possibility is transclusion, for which the link target is a document fragment that replaces the link anchor within the source document. Not only persons browsing the document follow hyperlinks. These hyperlinks may also be followed automatically by programs. A program that traverses the hypertext, following each hyperlink and gathering all the retrieved documents is known as a Web spider or crawler.

If I have 2 pages that are on the same topic and basically the same info re-written with the same image, but both are very popular pages, what is your advice? Over the last 9 years the 2 pages have gotten more than a million pageviews combined, almost equally between them. Should I permanently redirect one to the other, or try to improve them each and distinguish them slightly more so that they cover a different angle of the same topic?
When the cursor hovers over a link, depending on the browser and graphical user interface, some informative text about the link can be shown, popping up, not in a regular window, but in a special hover box, which disappears when the cursor is moved away (sometimes it disappears anyway after a few seconds, and reappears when the cursor is moved away and back). Mozilla Firefox, IE, Opera, and many other web browsers all show the URL. In addition, the URL is commonly shown in the status bar.

If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.
2. It could be easier to get a backlink with a jumplink especially to your long article/page, as it is easier to create/add linkable content to your current long page. Instead of creating a totally new page. And for the site who would link to you it would be more relevant if the link goes directly to the part of the page where they are referring to in the backlink.
Stellar post as always Brian! For marketers who have the time and budget we can do all of these things, however for most people who run small/local businesses they simply don’t have the time to do most of these things, and then it’s not cost feasible to pay someone to do this because that would require a full time position or paying an agency $xxxx/month which they can’t afford either. It’s a quandary of a position they find themselves in and makes it almost impossible to compete in modern day search against established giants. I wish Google would place more emphasis on relevancy and what’s actually on the page versus domain authority. Maybe one they’ll move towards that, but for now, all I see in the serps is giant sites then comes relevancy.
Additionally, the title must also be interesting enough that people will actually want to click on it! A good example of this would be PT from PTMoney.com, who wrote a great post about "making extra money." However, rather than a boring title, like "Make Extra Money," he titled it "52 Ways to Make Extra Money." Now that is something I would want to read.
Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next website article. No, an SEO checklist won't protect you from crashing and burning. But it will help ensure that your post has the best chance it needs to rank high in Google. 
Unstructured citations include things like a mention of your business in an online newspaper article, press release, online job board, and other sites. Unstructured citations and links are important because they let Google know that people are talking about your business. To get the most unstructured citations, work on getting positive reviews, host events, send out press releases to the media, and engage with customers online.
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