The great thing about the long tail for new sites that have no backlinks and no authority, is that it is possible to rank for these terms, assuming great on-page SEO, quality content etc.. So therefore focusing on the long tail is a strategy that is often recommended and in fact Rand himself (and indeed others of good repute) have cited 4+ words and lower LMS to avoid the med-high volume kws due to their kw difficulty. Have I completely missed the point in your guide or do you indeed have a slightly different view on the long tail?
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, category, and attributes. Make sure to keep this information updated as your business changes. Learn how to edit your business information
Killer post, Brian. Really want to know how to create those charts you keep using throughout your posts. I searched Google for them but couldn’t find them so I’m guessing they’re custom designed but with what tool is the question… Would love to see a flat architecture diagram for blogs and non-ecommerce sites. Look forward to your upcoming Blab with Dmitry.

As an alternative to tackling this on your own, try using a service like Mayple to match you with your industry’s best marketing experts. Mayple is a platform that connects business owners to vetted marketing experts, so you can focus on running your business and delegate the rest to experienced professionals — all you need to do is fill out a brief explaining your business’ goals. It even monitors your project’s progress and ensures your expert always delivers the best results. Get started today.


Good stuff, Brian. The tip about getting longer (4-line) descriptions is awesome. I hadn’t noticed that too much in the SERPs, although now I’m on a mission to find some examples in my niche and study how to achieve these longer descriptions. I also like the tip about using brackets in the post’s title. One other thing that works well in certain niches is to add a CAPITAL word somewhere in the title. Based on some early tests, it appears to improve CTR.
Unstructured citations include things like a mention of your business in an online newspaper article, press release, online job board, and other sites. Unstructured citations and links are important because they let Google know that people are talking about your business. To get the most unstructured citations, work on getting positive reviews, host events, send out press releases to the media, and engage with customers online.
A little more than 11% of search results have a featured snippet. These are the results that show up on search engine results pages typically after the ads but before the ranked results. They’re usually alongside an image, table, or a video, making them stand out even more and putting them in an even better position to steal clicks from even the highest ranked results.
Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next website article. No, an SEO checklist won't protect you from crashing and burning. But it will help ensure that your post has the best chance it needs to rank high in Google. 
I was wondering if you by this reply really meant 410? Also, what is your take on the many suggestions out there saying that making 301 redirects is always better than deleting pages? I understand that reason is that it is (or is in risk of) being spam-ish to just redirect everything. Also I’m guessing that too many redirects will slow down the page.

Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.

Wikilinks are visibly distinct from other text, and if an internal wikilink leads to a page that does not yet exist, it usually has a different specific visual appearance. For example, in Wikipedia wikilinks are displayed in blue, except those that link to pages that don't yet exist, which are instead shown in red.[6] Another possibility for linking is to display a highlighted clickable question mark after the wikilinked term.
A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup28 when showing breadcrumbs.
Google doesn't always include a whole paragraph of text in the Featured Snippet. If you add "Step 1," "Step 2," "Step 3," etc. to the start of each HTML heading within your content (for example, within your H2 tags), Google will sometimes just list out your headings within the Featured Snippet. I've started to see this happen more and more in keywords beginning with "how to".
Permalinks are URLs that are intended to remain unchanged for many years into the future, yielding hyperlink that are less susceptible to link rot. Permalinks are often rendered simply, that is, as friendly URLs, so as to be easy for people to type and remember. Permalinks are used in order to point and redirect readers to the same Web page, blog post or any online digital media[9].
Killer post, Brian. Really want to know how to create those charts you keep using throughout your posts. I searched Google for them but couldn’t find them so I’m guessing they’re custom designed but with what tool is the question… Would love to see a flat architecture diagram for blogs and non-ecommerce sites. Look forward to your upcoming Blab with Dmitry.
The response rate here was huge because this is a mutually beneficial relationship. The bloggers get free products to use within their outfits (as well as more clothes for their wardrobe!) and I was able to drive traffic through to my site, get high-quality backlinks, a load of social media engagement and some high-end photography to use within my own content and on product pages.
Good stuff, Brian. The tip about getting longer (4-line) descriptions is awesome. I hadn’t noticed that too much in the SERPs, although now I’m on a mission to find some examples in my niche and study how to achieve these longer descriptions. I also like the tip about using brackets in the post’s title. One other thing that works well in certain niches is to add a CAPITAL word somewhere in the title. Based on some early tests, it appears to improve CTR.
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
Hey Brian, This is my first ever comment in Backlinko. I am silent lover of Backlinko. Whenever I stuck and feel numb about what to do next for my site ranking , I always come and find peace in backlinko planet. You are awesome man. Just a quick suggestion for you, Whenever I click on “Show only Brian’s favorite tips: NO” then it also shows your favorite tips too. It might be a problem ! See I learned from you and now I am helping you 😛 LOL …. Now Give me a authority link for my site 😀 Just Kidding !

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Webmaster Help Center has more tips on avoiding comment spam40, for example by using CAPTCHAs and turning on comment moderation.
I don’t know how much time it took to gather all this stuff, but it is simply great I was elated to see the whole concept related (backlinks, content strategies, visitors etc) to see at one place. I hope it will be helpful for the beginners link me. I recently started a website, also I’m newbie to blogging industry. I hope your information will helps me a lot to lead success.
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
This is another master piece. You’re not only a top SEO but your writing skills are also amazing. Good to see that I am doing most of the things already that you mentioned under On-Page SEO tips. The only thing I am currently struggling with is to get my content published on top sites. Can you come up with a detailed article about how to approach top sites in your niche and get your content approved? Thanks
Use LSI keywords, and answer additional questions that users may think of after viewing the content. Simply offering only the content that a user searches for is no longer enough. Pages need to supply additional information a user may be seeking. Providing additional information will help retain the user, and tell search engines that the page’s content is not only answering the search query but providing additional value that other pieces of content may not be.
Disclaimer: Google™ search engine and PageRank™ algorithm are the trademarks of Google Inc. CheckPageRank.net is not affiliated with Google Inc., but provides publicly available information about pagerank values of websites. We provide our services on "as is" and "as available" basis and we do not provide any guarantees regarding this service stability and/or availability.
Keywords are the words and phrases that customers type into Google when looking for information. Use the Google Keyword Planner Tool, available through your Google Ads account, to find the most popular keywords people use when searching for your type of business. Optimize your website for those keywords by adding them in blog posts and to web pages.
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