Additionally, the title must also be interesting enough that people will actually want to click on it! A good example of this would be PT from PTMoney.com, who wrote a great post about "making extra money." However, rather than a boring title, like "Make Extra Money," he titled it "52 Ways to Make Extra Money." Now that is something I would want to read.
When your business is listed in an online directory, it is known as a structured citation. These citations increase exposure and website domain authority while associating your business name with existing high-authority sites like Yelp—all of which is favorable to Google. To create an effective structured citation, include full business contact information on your directories and be consistent with formatting.
Good stuff, Brian. The tip about getting longer (4-line) descriptions is awesome. I hadn’t noticed that too much in the SERPs, although now I’m on a mission to find some examples in my niche and study how to achieve these longer descriptions. I also like the tip about using brackets in the post’s title. One other thing that works well in certain niches is to add a CAPITAL word somewhere in the title. Based on some early tests, it appears to improve CTR.
Google updates its search algorithm frequently. For example, on February 23rd, 2016, Google made significant changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.

Thanks for sharing these tips, Brian. Agree with all of these, except maybe #3 Delete zombie pages. A better strategy would be to update these pages with fresh content and convert them into a long form blog posts/guides. Deleting them entirely would mean either setting up a 404 or 301 redirect – both of which can hurt your organic traffic in the short run.
If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.

You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.

The syntax and appearance of wikilinks may vary. Ward Cunningham's original wiki software, the WikiWikiWeb used CamelCase for this purpose. CamelCase was also used in the early version of Wikipedia and is still used in some wikis, such as TiddlyWiki, Trac, and PmWiki. A common markup syntax is the use of double square brackets around the term to be wikilinked. For example, the input "[[zebras]]" is converted by wiki software using this markup syntax to a link to a zebras article. Hyperlinks used in wikis are commonly classified as follows:
When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content ("https://example.com/" is the same as "https://example.com"). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, "https://example.com/fish" is not the same as "https://example.com/fish/".

Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3
I have been following Brian Dean for quite some time and his sky scraper technique brought some new changes in the field of SEO, in this article there is valuable information of SEO which will help the beginners and people who are new to seo to understand the real meaning of search engine optimization. Thanks for sharing these significant tips with the community.
Entrepreneurs hoping for strong SEO (search engine optimization) rankings might take a lesson here. They can create a checklist of their own to make sure everything is perfect for their next website article. No, an SEO checklist won't protect you from crashing and burning. But it will help ensure that your post has the best chance it needs to rank high in Google. 
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.
The syntax and appearance of wikilinks may vary. Ward Cunningham's original wiki software, the WikiWikiWeb used CamelCase for this purpose. CamelCase was also used in the early version of Wikipedia and is still used in some wikis, such as TiddlyWiki, Trac, and PmWiki. A common markup syntax is the use of double square brackets around the term to be wikilinked. For example, the input "[[zebras]]" is converted by wiki software using this markup syntax to a link to a zebras article. Hyperlinks used in wikis are commonly classified as follows:

An inline link may display a modified version of the content; for instance, instead of an image, a thumbnail, low resolution preview, cropped section, or magnified section may be shown. The full content is then usually available on demand, as is the case with print publishing software – e.g., with an external link. This allows for smaller file sizes and quicker response to changes when the full linked content is not needed, as is the case when rearranging a page layout.


A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup28 when showing breadcrumbs.
If I have 2 pages that are on the same topic and basically the same info re-written with the same image, but both are very popular pages, what is your advice? Over the last 9 years the 2 pages have gotten more than a million pageviews combined, almost equally between them. Should I permanently redirect one to the other, or try to improve them each and distinguish them slightly more so that they cover a different angle of the same topic?
I have two tabs open. This article and another one. Both written in June. Each with a different opinion on keywords in URLs. Its so hard to follow SEO nowadays when everyone says they have the best data to prove stuff yet contradict each other. The only way around it is to test test test on my own stuff but it would be great if there was concensus.
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Like Ask a Question
Killer post, Brian. Really want to know how to create those charts you keep using throughout your posts. I searched Google for them but couldn’t find them so I’m guessing they’re custom designed but with what tool is the question… Would love to see a flat architecture diagram for blogs and non-ecommerce sites. Look forward to your upcoming Blab with Dmitry.
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
Ranking highly on Google is achieved by strategically using keywords and design elements on your website that are favored by Google. Learning how to rank on Google will help give you the ability to capture the top organic and local results. Every business should be consistent in their efforts to increase and/or hold their top position on Google, as online searches are a primary way for customers to find companies and products.
It appears that the reason this page from a little-known website is able to rank amongst the bigger players is that the content itself is more focussed. It talks about how to name images for SEO, whereas most of the other pages are more general guides to image SEO—which all presumably mention the importance of naming images correctly, amongst other things.
i have never read an informative post until i came across this and am hooked. Helped me recognize broken links that i had no idea where sitting there. Also right in the beginning about having link worthy site, its like you were talking to me about writing see the link "here" and the LSI was a good tip i knew nothing about. Thank you so much and all the best.
Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. While there's no minimal or maximal length for the text in a description meta tag, we recommend making sure that it's long enough to be fully shown in Search (note that users may see different sized snippets depending on how and where they search), and contains all the relevant information users would need to determine whether the page will be useful and relevant to them.
Keywords are the words and phrases that customers type into Google when looking for information. Use the Google Keyword Planner Tool, available through your Google Ads account, to find the most popular keywords people use when searching for your type of business. Optimize your website for those keywords by adding them in blog posts and to web pages.
×