After you hit “Get ideas,” you will see the number of average monthly searches for the term you entered, plus other related search terms that you may want to use as keywords on your website. Create a list of the keywords and search terms you want to rank for, and fold them in to your website copy and content as naturally as possible. As Google sees your website using these keywords, it will view your site as a relevant and quality search result.
Thank you Brian. This is SOLID stuff. I appreciate your mindset for SEO and SEM. What’s the use of SEO and all of this backlinking effort if it can’t stand the test of time? Plus these back links are like little promotions, little ads throughout the internet vs. just a backlink. Plus it makes a lot of sense to maximize promotion efforts to have our on page stuff liked by search engines but also have our on page stuff maximize clarity to what the user is looking for getting them excited to share and link back. Man I’ve got a lot of work to do! Thank you!
As an alternative to tackling this on your own, try using a service like Mayple to match you with your industry’s best marketing experts. Mayple is a platform that connects business owners to vetted marketing experts, so you can focus on running your business and delegate the rest to experienced professionals — all you need to do is fill out a brief explaining your business’ goals. It even monitors your project’s progress and ensures your expert always delivers the best results. Get started today.
Search engine optimization (SEO) tools enable you to take the guesswork out of search engine optimization by giving you insights about your keywords, analyzing your website, helping you grow your domain authority through directories, and more. Optimizing a website to rank on Google can be tricky if you’re not a search engine optimization or web development pro. However, there are tools available to help make it a lot easier for small businesses.
Robots.txt is not an appropriate or effective way of blocking sensitive or confidential material. It only instructs well-behaved crawlers that the pages are not for them, but it does not prevent your server from delivering those pages to a browser that requests them. One reason is that search engines could still reference the URLs you block (showing just the URL, no title or snippet) if there happen to be links to those URLs somewhere on the Internet (like referrer logs). Also, non-compliant or rogue search engines that don't acknowledge the Robots Exclusion Standard could disobey the instructions of your robots.txt. Finally, a curious user could examine the directories or subdirectories in your robots.txt file and guess the URL of the content that you don't want seen.
Google’s aim is to provide the most relevant result for any given query. Their entire business model relies on them being able to do this, consistently, across hundreds of billions of searches. For that reason, they’ve invested heavily into understanding the intent of queries, i.e., the reason a person typed a specific thing into Google in the first place.
In order to optimize your site, you need to make sure you are including the keywords that you want to rank for multiple times throughout your site. Also, ensure your site has complete and up-to-date contact information, that you’re using appropriate meta tags, and that you include pertinent business information as text—not text on images that Google can’t search.
Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Adding description meta tags to each of your pages is always a good practice in case Google cannot find a good selection of text to use in the snippet. The Webmaster Central Blog has informative posts on improving snippets with better description meta tags18 and better snippets for your users19. We also have a handy Help Center article on how to create good titles and snippets20.
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A Google My Business (GMB) page is a free business listing through Google that allows your business to show up in organic and local results. Having a Google My Business page is necessary in order to rank in Google’s local results, but how highly you rank within the results is determined by factors such as the quality of your account and your volume of good reviews.
Good stuff, Brian. The tip about getting longer (4-line) descriptions is awesome. I hadn’t noticed that too much in the SERPs, although now I’m on a mission to find some examples in my niche and study how to achieve these longer descriptions. I also like the tip about using brackets in the post’s title. One other thing that works well in certain niches is to add a CAPITAL word somewhere in the title. Based on some early tests, it appears to improve CTR.
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
But sometimes there are site-wide technical issues that get in your way of ranking on Google. Luckily, fixing technical issues is not a required step for every single piece of content you create. However, as you create more and more content you should be aware of duplicate content, broken links, or problems with crawling and indexing. These issues can set you back in search results.
This content will help you boost your rankings in two primary ways. First, more content means more keywords, and therefore more opportunities for Google to return your site in the search results. Second, the more content you have, the more links you generally accumulate. Plus, having lots of content is great for getting visitors to stay on your site longer. Win-win!
If you’re updating the whole post, I think bloggers should create a brand new post and link the old to the new. I know, you’re starting over with no “link juice,” but at least it’s clear to the reader that the post has gotten a makeover. I remember reading a new post of yours a few months. I was about 25% through it and thought “man this sounds familiar.” So I checked it out on archive.org and realized that you had updated and republished it.