Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page30 that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site. You can use Google Search Console to find the sources of URLs causing "not found" errors31.
When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content ("https://example.com/" is the same as "https://example.com"). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, "https://example.com/fish" is not the same as "https://example.com/fish/".


Thank you Brian. This is SOLID stuff. I appreciate your mindset for SEO and SEM. What’s the use of SEO and all of this backlinking effort if it can’t stand the test of time? Plus these back links are like little promotions, little ads throughout the internet vs. just a backlink. Plus it makes a lot of sense to maximize promotion efforts to have our on page stuff liked by search engines but also have our on page stuff maximize clarity to what the user is looking for getting them excited to share and link back. Man I’ve got a lot of work to do! Thank you!
I am reading your emails from long time and tips and techniques are always wonderful, I have used many suggestions and also highly suggest others using the same, really seo is like playing with search engines and keeping your eye on everything going on and the changes and even implementing our own sense of humour while preparing metas, sometimes guessing what users will use to search products or services.
Contentious in particular are deep links, which do not point to a site's home page or other entry point designated by the site owner, but to content elsewhere, allowing the user to bypass the site's own designated flow, and inline links, which incorporate the content in question into the pages of the linking site, making it seem part of the linking site's own content unless an explicit attribution is added.[13]
In certain jurisdictions it is or has been held that hyperlinks are not merely references or citations, but are devices for copying web pages. In the Netherlands, Karin Spaink was initially convicted in this way of copyright infringement by linking, although this ruling was overturned in 2003. The courts that advocate this view see the mere publication of a hyperlink that connects to illegal material to be an illegal act in itself, regardless of whether referencing illegal material is illegal. In 2004, Josephine Ho was acquitted of 'hyperlinks that corrupt traditional values' in Taiwan.[14]
Quora is a website where users generate the content entirely. They post questions via threads and other users answer them. It’s basically a yahoo answers type social network that works like an internet forum. Both threads and answers can receive “upvotes” which signify the answer was worthy and popular. The answers with the most upvotes are put at the thread’s top.
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.

Ranking highly on Google is achieved by strategically using keywords and design elements on your website that are favored by Google. Learning how to rank on Google will help give you the ability to capture the top organic and local results. Every business should be consistent in their efforts to increase and/or hold their top position on Google, as online searches are a primary way for customers to find companies and products.

Embedded content linking. This is most often done with either iframes or framesets — and most companies do not allow their content to be framed in such a way that it looks like someone else owns the content. If you're going to do that, you should be very aware that this annoys people. Furthermore, if you're not willing to remove the content in an iframe or the frameset around the linked page, you may be risking a lawsuit.


Simply look around at other sites—your clients, your partners, your providers, associations you’re a part of, local directories, or even some local communities or influencers. These are all websites that can have a huge impact on your SEO as well as help you get traffic and raise awareness for your business. You are probably already doing business with most of them, so simply ask for a mention, a case study, a testimonial, or other types of backlinks.
This content will help you boost your rankings in two primary ways. First, more content means more keywords, and therefore more opportunities for Google to return your site in the search results. Second, the more content you have, the more links you generally accumulate. Plus, having lots of content is great for getting visitors to stay on your site longer. Win-win!
In certain jurisdictions it is or has been held that hyperlinks are not merely references or citations, but are devices for copying web pages. In the Netherlands, Karin Spaink was initially convicted in this way of copyright infringement by linking, although this ruling was overturned in 2003. The courts that advocate this view see the mere publication of a hyperlink that connects to illegal material to be an illegal act in itself, regardless of whether referencing illegal material is illegal. In 2004, Josephine Ho was acquitted of 'hyperlinks that corrupt traditional values' in Taiwan.[14]
[…] Los motores de búsqueda son muy sofisticados, pero aún tienen limitaciones virtuales que el cerebro humano no tiene. Descubrir cómo clasificar un sitio completamente nuevo en la optimización de motores de búsqueda de Google es una acumulación de estrategias y técnicas utilizadas para aumentar el número de visitantes a un sitio web al obtener una clasificación alta en los resultados de búsqueda. Una característica importante del SEO es hacer que su sitio web sea inteligible tanto para los usuarios como para los robots de los motores de búsqueda. El SEO ayuda a los motores a descubrir de qué se trata una página en particular y cómo puede ser útil para los usuarios. En el alto nivel de competencia actual, es imperativo estar lo más alto posible en los resultados de búsqueda, y eso viene con una estrategia de SEO eficiente. Sin embargo, muchos no están seguros de cómo clasificar un nuevo sitio web en Google. Echemos un vistazo a los dos tipos de SEO: SEO en la página y SEO fuera de la página. SEO en la página El SEO en la página es la práctica de optimizar páginas individuales para obtener una clasificación más alta y ganar tráfico orgánico más relevante. En este artículo, encontrará diferentes consejos sobre el SEO en la página: 1. Inicie las etiquetas de título con su palabra clave objetivo: su empresa / producto puede estar justo en la página de resultados de búsqueda de Google con la palabra clave adecuada, canalizando una gran cantidad de tráfico a su sitio web Por el contrario, una palabra clave desacertada o inadecuada puede hacer que la oportunidad de su sitio de prominencia sea más remota que nunca. El título del artículo define su contenido y, como tal, un título rico en palabras clave tiene mayor peso con Google. En general, cuanto más cerca esté la palabra clave del comienzo de la etiqueta del título, más peso tendrá con los motores de búsqueda. Puede ver esto en acción buscando la palabra clave competitiva en Google. Como puede ver, la mayoría de las páginas que se clasifican para palabras clave competitivas las ubican estratégicamente al comienzo de sus etiquetas de título. Aunque no es obligatorio, es prudente hacerlo, ya que hará que su sitio web sea más relevante para lo que buscan las personas. 2. Suelte la palabra clave en las primeras 100 palabras: el lugar ideal para comenzar a poner palabras clave en un artículo es dentro de las primeras 100 palabras. Hay muchos para quienes esto viene naturalmente, pero una gran cantidad de bloggers prefieren una introducción larga antes de molestarse con una palabra clave. Esto no es aconsejable debido a las razones obvias por las que Google no lo encontraría muy relevante en los resultados de búsqueda. Aquí hay un ejemplo de Positionly (Unamo SEO ya): se utilizó una palabra clave “marketing de contenidos” al principio del artículo. Colocar una palabra clave cerca del comienzo del artículo asegura que Google tenga más facilidad para comprender el tema y la relevancia del artículo. 3. Use enlaces salientes: los enlaces salientes son la fuente principal de atraer más atención a su sitio web. Hay muchas personas que cometen el error de no incluir enlaces a otros sitios web / artículos. Los enlaces salientes muestran a Google que el artículo es válido e informativo y que ambos son requisitos vitales para la clasificación. Por lo tanto, asegúrese de que si no lo está haciendo, agregue enlaces salientes a cada uno de sus artículos. Solo asegúrese de que los enlaces sean lo suficientemente relevantes para su contenido y de fuentes auténticas y de alta calidad. 4. Escriba meta descripciones para cada página: las meta descripciones son uno de los elementos más importantes y visibles, junto a su etiqueta de título y URL, que convencen a las personas de hacer clic. Si desea tráfico en su último artículo y de manera eficiente en su sitio web, asegúrese de que las meta descripciones sean atractivas e informativas. Deben despertar la curiosidad del espectador dentro del límite de 150 palabras. Recuerde que USTED también hace clic en un resultado en particular después de leer la meta descripción. La misma mentalidad se extiende a tu audiencia. Presta atención a las meta descripciones y, naturalmente, verás los resultados. 5. Ponga su palabra clave objetivo en la URL: como las palabras clave son esencialmente la columna vertebral del SEO en la página, debe prestarles mucha atención. No hay razón para no incluirlos en sus URL. La inclusión tiene sus beneficios. Cuando asimila la palabra clave objetivo en la URL, se asegura de que Google tenga otra razón y forma de considerar su artículo como más relevante para una frase en particular. 6. Agregue palabras clave a su publicación estratégicamente: la ubicación estratégica de palabras clave es fundamental para el éxito de una publicación … Fuente […]
I did want to ask you about the section on “Don’t Focus on Long Tail Keywords”. This is topical for me as I actually have a tab opened from a recent post on the MOZ blog from Rand Fishkin that details reasons why you should focus on long tail keywords. I know you have said that “they have their place”, but as I say as a newbie to all of this, ever so slightly differing opinions from two authoritative people in the industry (that’s you and Rand of course 🙂 frazzles my brain somewhat and I’m not sure whether to turn left or right!
Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in "one day bathroom renos" or "custom kitchen makeovers." These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.
If you’re updating the whole post, I think bloggers should create a brand new post and link the old to the new. I know, you’re starting over with no “link juice,” but at least it’s clear to the reader that the post has gotten a makeover. I remember reading a new post of yours a few months. I was about 25% through it and thought “man this sounds familiar.” So I checked it out on archive.org and realized that you had updated and republished it.
Hi Brian, great list. I noticed you mentioned using Kraken to optimize your images. A couple other tools I’ve found to work really well are ImageOptim (an app that you can download for your computer) and Optimus (a WordPress plugin that will optimize them when uploaded to your site). I’m not sure what your policy is on including links in comments so I won’t link to them here (even though I have no affiliate with either one.) Hope those resources can help someone!
In order to optimize your site, you need to make sure you are including the keywords that you want to rank for multiple times throughout your site. Also, ensure your site has complete and up-to-date contact information, that you’re using appropriate meta tags, and that you include pertinent business information as text—not text on images that Google can’t search.
×