Many small businesses fail to write clear, concise headlines on their websites. Headlines are a big ranking factor for Google and other search engines. Because headlines are big and important looking, many small business owners are tempted to write clever or fun headlines, but this is a mistake. Instead, write headlines that convey a single who, what, where, when, or why statement that summarizes the content that follows. Imagine someone only reads the headlines—will they understand the content on your page? Clearly written headlines will help your readers and search engines understand your content.
We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.38
It’s a simple Google Chrome extension. First, you have to install the extension in your Google Chrome browser. Once installed, it will appear as a little checkmark icon beside your address bar. When you click on it, it will immediately start scanning all the links on a particular web page. If a link is broken or dead, it will be highlighted in red, and the error will be shown right beside the text (e.g., “404”).

Links to online articles and websites improve the richness of online text and increase its search engine optimization. You can reference almost any website by copying and pasting the link into your email, text message, or document. The procedure may differ slightly depending upon the computer, device or program you are using. If the address is very long, you can use a link shortening service.


Because the act of linking to a site does not imply ownership or endorsement, you do not need to ask permission to link to a site that is publicly accessible. For example, if you found a site's URL through a search engine, then linking to it shouldn't have legal ramifications. There have been one or two cases in the U.S. that implied that the act of linking without permission is legally actionable, but these have been overturned every time.
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.

Google doesn't always include a whole paragraph of text in the Featured Snippet. If you add "Step 1," "Step 2," "Step 3," etc. to the start of each HTML heading within your content (for example, within your H2 tags), Google will sometimes just list out your headings within the Featured Snippet. I've started to see this happen more and more in keywords beginning with "how to".


Hi Brian, great list. I noticed you mentioned using Kraken to optimize your images. A couple other tools I’ve found to work really well are ImageOptim (an app that you can download for your computer) and Optimus (a WordPress plugin that will optimize them when uploaded to your site). I’m not sure what your policy is on including links in comments so I won’t link to them here (even though I have no affiliate with either one.) Hope those resources can help someone!

You can confer some of your site's reputation to another site when your site links to it. Sometimes users can take advantage of this by adding links to their own site in your comment sections or message boards. Or sometimes you might mention a site in a negative way and don't want to confer any of your reputation upon it. For example, imagine that you're writing a blog post on the topic of comment spamming and you want to call out a site that recently comment spammed your blog. You want to warn others of the site, so you include the link to it in your content; however, you certainly don't want to give the site some of your reputation from your link. This would be a good time to use nofollow.
Promoting your blogs is important to let people know of its existence and to improve traffic. The more you promote, the better your blog’s relevance is displayed and popularity soars. Before publishing your new piece of content, reach out to an influential blogger in your industry. Once your content is published, share it on social media and mention the people you’ve referenced. Anytime you mention someone, include a link to someone’s article and inform that person by sending an email.
Unstructured citations include things like a mention of your business in an online newspaper article, press release, online job board, and other sites. Unstructured citations and links are important because they let Google know that people are talking about your business. To get the most unstructured citations, work on getting positive reviews, host events, send out press releases to the media, and engage with customers online.
Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3
The W3C Recommendation called XLink describes hyperlinks that offer a far greater degree of functionality than those offered in HTML. These extended links can be multidirectional, linking from, within, and between XML documents. It can also describe simple links, which are unidirectional and therefore offer no more functionality than hyperlinks in HTML.
Awesome work man. I am going to start my blog soon. And your blog is the only blog,I’m following day and night. Who says your blog is for advance seo techniques? You are just amazing for absolute beginners like me also. Though am pretty confused about how link building works in beauty blogosphere, still you always give me the courage to make this type of huge giantic list posts.
The dark web is the darkest place of the internet where most of the sites involved in illegal activities like here the user can buy database, virus, organs, weapons, drugs, counterfeit, funds transfer, hosting, gadgets and much more without any tax fee. and all things users can buy with the help of cryptocurrencies like Bitcoins, Monero, Bitcoin Cash and etc.

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The W3C Recommendation called XLink describes hyperlinks that offer a far greater degree of functionality than those offered in HTML. These extended links can be multidirectional, linking from, within, and between XML documents. It can also describe simple links, which are unidirectional and therefore offer no more functionality than hyperlinks in HTML.
For centuries, the myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits. But the truth is that the world’s most successful artists did not starve. In fact, they capitalized on the power of their creative strength. In Real Artists Don’t Starve, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with fourteen rules for artists to thrive.
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.
Ranking highly on Google is achieved by strategically using keywords and design elements on your website that are favored by Google. Learning how to rank on Google will help give you the ability to capture the top organic and local results. Every business should be consistent in their efforts to increase and/or hold their top position on Google, as online searches are a primary way for customers to find companies and products.

If you find any broken links on topically related websites, you can immediately contact the website owner and inform him about it. Since you will do him a favor by pointing out a broken link, you can also kindly request a replacement with a link to your relevant resource. Of course, the replacement – your article – must be informative and useful for their audience.

Good stuff, Brian. The tip about getting longer (4-line) descriptions is awesome. I hadn’t noticed that too much in the SERPs, although now I’m on a mission to find some examples in my niche and study how to achieve these longer descriptions. I also like the tip about using brackets in the post’s title. One other thing that works well in certain niches is to add a CAPITAL word somewhere in the title. Based on some early tests, it appears to improve CTR.
If I have 2 pages that are on the same topic and basically the same info re-written with the same image, but both are very popular pages, what is your advice? Over the last 9 years the 2 pages have gotten more than a million pageviews combined, almost equally between them. Should I permanently redirect one to the other, or try to improve them each and distinguish them slightly more so that they cover a different angle of the same topic?
This is a great list of SEO tips. One tip you can add to your broken links section is that there is a free tool called Xenu Link Sleuth. It will automatically crawl your website (or a competitor’s site) and find all the broken backlinks (and lots of other things). It’s very helpful if you have a large site or need to find broken links you aren’t aware of. (like images and .pdf files)
This is another master piece. You’re not only a top SEO but your writing skills are also amazing. Good to see that I am doing most of the things already that you mentioned under On-Page SEO tips. The only thing I am currently struggling with is to get my content published on top sites. Can you come up with a detailed article about how to approach top sites in your niche and get your content approved? Thanks
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for [fifa], an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner34 that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report35.

Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
Disclaimer: Google™ search engine and PageRank™ algorithm are the trademarks of Google Inc. CheckPageRank.net is not affiliated with Google Inc., but provides publicly available information about pagerank values of websites. We provide our services on "as is" and "as available" basis and we do not provide any guarantees regarding this service stability and/or availability.
Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google Pagerank is based on backlinks. The more quality backlinks the higher Google Pagerank. Improving your Google page rank (building QUALITY backlinks ) is very important if you want to improve your search engine rankings.
Note: Here I only recommend one thing, before access the dark web links; please focus on your security, Do you know how to do that then check out my another post how to access the dark web. Do you want to know some brief introduction about the dark web, for more information, I searched alot on the deep web, And found some great stories which say, Tor network also have some loophole, in some cases, hacker can track your identity on the internet network. That’s why first your need to buy any premium VPN service. Which can provides you security into Tor environment? I have one best VPN which I always use for my personal task. This VPN service name is Nord VPN

To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. This advice also goes for other areas of your site that may involve user-generated content, such as guest books, forums, shout-boards, referrer listings, etc. If you're willing to vouch for links added by third parties (for example, if a commenter is trusted on your site), then there's no need to use nofollow on links; however, linking to sites that Google considers spammy can affect the reputation of your own site. The Webmaster Help Center has more tips on avoiding comment spam40, for example by using CAPTCHAs and turning on comment moderation.

Google’s local search results are displayed within Google Maps after a user searches for a keyword that includes a location, such as “pizza New York.” Landing within Google’s local search results requires that you have a Google My Business account. This is key for brick-and-mortar-based businesses because it puts your business in front of local people ready to buy.
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