He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.
Participate in Forums – Getting involved in online forums, such as Reddit and Quora, can help increase the number of unstructured citations for your business. To maximize the potential of getting citations here, make sure your user bio includes your business website. Also, use the forums as a way to provide helpful information and not as self-promotion.

Use LSI keywords, and answer additional questions that users may think of after viewing the content. Simply offering only the content that a user searches for is no longer enough. Pages need to supply additional information a user may be seeking. Providing additional information will help retain the user, and tell search engines that the page’s content is not only answering the search query but providing additional value that other pieces of content may not be.
The response rate here was huge because this is a mutually beneficial relationship. The bloggers get free products to use within their outfits (as well as more clothes for their wardrobe!) and I was able to drive traffic through to my site, get high-quality backlinks, a load of social media engagement and some high-end photography to use within my own content and on product pages.
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
This is not to say that small businesses can’t show within the top organic results. If your business is located in a less competitive market or industry, like a nail salon in a small town, you have a better chance of ranking high in organic results. Most small businesses find it easiest to rank within local results, though small businesses can also rank high in organic results by investing in search engine optimization efforts.
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