If you find any broken links on topically related websites, you can immediately contact the website owner and inform him about it. Since you will do him a favor by pointing out a broken link, you can also kindly request a replacement with a link to your relevant resource. Of course, the replacement – your article – must be informative and useful for their audience.
When someone searches for the name of your business specifically, Google will pull information from your Google My Business page and display it in a panel on the right-hand side of the search results, increasing your business’ exposure. This is great for small businesses, because not only do you get a lot of space on the first page of Google’s organic search results, but you are also able to immediately show what your business is about. Again, the panel is only available to those who have set up their free Google My Business page.
Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is "mobile-friendly," and therefore not properly serve it to mobile searchers.

Having large groups of content that all revolve around the same topic will build more relevance around keywords that you're trying to rank for within these topics, and it makes it much easier for Google to associate your content with specific topics. Not only that, but it makes it much easier to interlink between your content, pushing more internal links through your website.
Hi Brian, great list. I noticed you mentioned using Kraken to optimize your images. A couple other tools I’ve found to work really well are ImageOptim (an app that you can download for your computer) and Optimus (a WordPress plugin that will optimize them when uploaded to your site). I’m not sure what your policy is on including links in comments so I won’t link to them here (even though I have no affiliate with either one.) Hope those resources can help someone!
Permalinks are URLs that are intended to remain unchanged for many years into the future, yielding hyperlink that are less susceptible to link rot. Permalinks are often rendered simply, that is, as friendly URLs, so as to be easy for people to type and remember. Permalinks are used in order to point and redirect readers to the same Web page, blog post or any online digital media[9].
If you find any broken links on topically related websites, you can immediately contact the website owner and inform him about it. Since you will do him a favor by pointing out a broken link, you can also kindly request a replacement with a link to your relevant resource. Of course, the replacement – your article – must be informative and useful for their audience.
Good stuff, Brian. The tip about getting longer (4-line) descriptions is awesome. I hadn’t noticed that too much in the SERPs, although now I’m on a mission to find some examples in my niche and study how to achieve these longer descriptions. I also like the tip about using brackets in the post’s title. One other thing that works well in certain niches is to add a CAPITAL word somewhere in the title. Based on some early tests, it appears to improve CTR.
Once you claim your Google My Business listing and verify it, you’ll need to take plenty of pictures of your office (both internally and externally), as well as plenty of photos of your staff. Get in the habit of snapping photos of your business in action, before-and-afters (if applicable), and post all of these assets to your Google My Business profile. A verified and optimized Google My Business profile stands out in search results, especially among customers in the local area. The more information and visuals you provide, the more likely they are to call or contact you online.
Start testing with Progressive Web Apps, or PWAs, with the new mobile-first index. PWAs will deliver a mobile site if a user comes to your site from their smartphone tablet. Major brands like The Weather Channel and Lyft are already testing this, and you don’t want to get left behind. PWAs are beneficial to brands that drive revenue through ads. They are an excellent alternative to AMP.
Stellar post as always Brian! For marketers who have the time and budget we can do all of these things, however for most people who run small/local businesses they simply don’t have the time to do most of these things, and then it’s not cost feasible to pay someone to do this because that would require a full time position or paying an agency $xxxx/month which they can’t afford either. It’s a quandary of a position they find themselves in and makes it almost impossible to compete in modern day search against established giants. I wish Google would place more emphasis on relevancy and what’s actually on the page versus domain authority. Maybe one they’ll move towards that, but for now, all I see in the serps is giant sites then comes relevancy.
To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect32 from non-preferred URLs to the dominant URL is a good solution for this. You may also use canonical URL or use the rel="canonical"33 link element if you cannot redirect.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.

Google updates its search algorithm frequently. For example, on February 23rd, 2016, Google made significant changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords.

Another reason is that if you're using an image as a link, the alt text for that image will be treated similarly to the anchor text of a text link. However, we don't recommend using too many images for links in your site's navigation when text links could serve the same purpose. Lastly, optimizing your image filenames and alt text makes it easier for image search projects like Google Image Search to better understand your images.

An important factor in ranking is review signals, which refers to the quality, quantity, velocity, and diversity of reviews you get from customers. This rank factor is intriguing as it has jumped up year-over-year in importance. Google reviews are the most important, followed by third-party reviews (Yelp, Facebook, and other sites). It’s also important to get your product/service mentioned in the review. There is even some suggestion that responses to reviews are a factor in rank.
Link roundups are selected and organized updates from bloggers that link out to their favorite content during a given period. Roundups are mutually beneficial relationships. It’s really hard to curate content as it involves a lot of work. The bloggers creating these roundups are actively seeking content to link to. You can land links in bunches. Over time, you will gain roundup coverage naturally. After you pitch the blogger who curates the roundup, you should connect on social media. That way, they’ll discover your future updates naturally. I’ve gained some backlinks from link roundups.
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more

Stellar post as always Brian! For marketers who have the time and budget we can do all of these things, however for most people who run small/local businesses they simply don’t have the time to do most of these things, and then it’s not cost feasible to pay someone to do this because that would require a full time position or paying an agency $xxxx/month which they can’t afford either. It’s a quandary of a position they find themselves in and makes it almost impossible to compete in modern day search against established giants. I wish Google would place more emphasis on relevancy and what’s actually on the page versus domain authority. Maybe one they’ll move towards that, but for now, all I see in the serps is giant sites then comes relevancy.
An anchor hyperlink is a link bound to a portion of a document[3]—generally text, though not necessarily. For instance, it may also be a hot area in an image (image map in HTML), a designated, often irregular part of an image. One way to define it is by a list of coordinates that indicate its boundaries. For example, a political map of Africa may have each country hyperlinked to further information about that country. A separate invisible hot area interface allows for swapping skins or labels within the linked hot areas without repetitive embedding of links in the various skin elements.


This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?

In computing, a hyperlink, or simply a link, is a reference to data that the user can follow by clicking or tapping.[1] A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is called anchor text. A software system that is used for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink (or simply to link). A user following hyperlinks is said to navigate or browse the hypertext.


Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.


We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.38
Thanks Zarina. 1. I’m actually not sure how to remove dates from comments. We don’t display dates on comments by default, so I’ve never had to change them. I wouldn’t change the dates on comments though. If the person left a comment on such and such a date, it’s not really kosher to change the date on that. 2. Good question. The same rule applies for any website: you need to publish awesome stuff. 3. Thank you 🙂
Permalinks are URLs that are intended to remain unchanged for many years into the future, yielding hyperlink that are less susceptible to link rot. Permalinks are often rendered simply, that is, as friendly URLs, so as to be easy for people to type and remember. Permalinks are used in order to point and redirect readers to the same Web page, blog post or any online digital media[9].
A breadcrumb is a row of internal links at the top or bottom of the page that allows visitors to quickly navigate back to a previous section or the root page. Many breadcrumbs have the most general page (usually the root page) as the first, leftmost link and list the more specific sections out to the right. We recommend using breadcrumb structured data markup28 when showing breadcrumbs.
Many small businesses fail to write clear, concise headlines on their websites. Headlines are a big ranking factor for Google and other search engines. Because headlines are big and important looking, many small business owners are tempted to write clever or fun headlines, but this is a mistake. Instead, write headlines that convey a single who, what, where, when, or why statement that summarizes the content that follows. Imagine someone only reads the headlines—will they understand the content on your page? Clearly written headlines will help your readers and search engines understand your content.
×