For centuries, the myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits. But the truth is that the world’s most successful artists did not starve. In fact, they capitalized on the power of their creative strength. In Real Artists Don’t Starve, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with fourteen rules for artists to thrive.

This is a great list of SEO tips. One tip you can add to your broken links section is that there is a free tool called Xenu Link Sleuth. It will automatically crawl your website (or a competitor’s site) and find all the broken backlinks (and lots of other things). It’s very helpful if you have a large site or need to find broken links you aren’t aware of. (like images and .pdf files)


In order to optimize your site, you need to make sure you are including the keywords that you want to rank for multiple times throughout your site. Also, ensure your site has complete and up-to-date contact information, that you’re using appropriate meta tags, and that you include pertinent business information as text—not text on images that Google can’t search.


I love SiteLink! I switched to SiteLink from another software. Quick response from SiteLink support (when rarely needed). Through the years of transitioning to the web edition, Bob was always responsive to my requests/suggestions- adding some of them to the programming as early as 1 day later! Today, Tavis politely provided very helpful information on the lesser-used features that are available. Great program. Great service! Meladi Morris, Manager at Self Storage
When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content ("https://example.com/" is the same as "https://example.com"). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, "https://example.com/fish" is not the same as "https://example.com/fish/".
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.
Make it as easy as possible for users to go from general content to the more specific content they want on your site. Add navigation pages when it makes sense and effectively work these into your internal link structure. Make sure all of the pages on your site are reachable through links, and that they don't require an internal "search" functionality to be found. Link to related pages, where appropriate, to allow users to discover similar content.
Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for [fifa], an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner34 that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report35.
Ensure that the pictures on your website have file names which include the target keyword. Also, your target keyword should be part of your image’s Alt Text. This will improve optimization for your article and also create a clearer picture for the search engines to the relevancy of your article/page. Images are an important component of any website as they make pages visually attractive as well as informative. Optimizing your images should naturally boost your ranking. Also, your image will get a high rank in Google image search.
The effect of following a hyperlink may vary with the hypertext system and may sometimes depend on the link itself; for instance, on the World Wide Web most hyperlinks cause the target document to replace the document being displayed, but some are marked to cause the target document to open in a new window (or, perhaps, in a new tab[2]). Another possibility is transclusion, for which the link target is a document fragment that replaces the link anchor within the source document. Not only persons browsing the document follow hyperlinks. These hyperlinks may also be followed automatically by programs. A program that traverses the hypertext, following each hyperlink and gathering all the retrieved documents is known as a Web spider or crawler.
Additionally, the title must also be interesting enough that people will actually want to click on it! A good example of this would be PT from PTMoney.com, who wrote a great post about "making extra money." However, rather than a boring title, like "Make Extra Money," he titled it "52 Ways to Make Extra Money." Now that is something I would want to read.
Creation of new windows is probably the most common use of the "target" attribute. To prevent accidental reuse of a window, the special window names "_blank" and "_new" are usually available, and always cause a new window to be created. It is especially common to see this type of link when one large website links to an external page. The intention in that case is to ensure that the person browsing is aware that there is no endorsement of the site being linked to by the site that was linked from. However, the attribute is sometimes overused and can sometimes cause many windows to be created even while browsing a single site.
The tip that resonates with me the most is to publish studies, which you back up by linking to the study you collaborated on. That is spot on. It feels like having genuinely useful in depth content is THE strategy that will not be “Google updated” at any point. (Because if you were building a search engine, that’s the content you’d want to serve your users when they search for a topic.)
Link roundups are selected and organized updates from bloggers that link out to their favorite content during a given period. Roundups are mutually beneficial relationships. It’s really hard to curate content as it involves a lot of work. The bloggers creating these roundups are actively seeking content to link to. You can land links in bunches. Over time, you will gain roundup coverage naturally. After you pitch the blogger who curates the roundup, you should connect on social media. That way, they’ll discover your future updates naturally. I’ve gained some backlinks from link roundups.
The term "hyperlink" was coined in 1965 (or possibly 1964) by Ted Nelson at the start of Project Xanadu. Nelson had been inspired by "As We May Think", a popular 1945 essay by Vannevar Bush. In the essay, Bush described a microfilm-based machine (the Memex) in which one could link any two pages of information into a "trail" of related information, and then scroll back and forth among pages in a trail as if they were on a single microfilm reel.
This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?
For centuries, the myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits. But the truth is that the world’s most successful artists did not starve. In fact, they capitalized on the power of their creative strength. In Real Artists Don’t Starve, Jeff Goins debunks the myth of the starving artist by unveiling the ideas that created it and replacing them with fourteen rules for artists to thrive.

[…] Los motores de búsqueda son muy sofisticados, pero aún tienen limitaciones virtuales que el cerebro humano no tiene. Descubrir cómo clasificar un sitio completamente nuevo en la optimización de motores de búsqueda de Google es una acumulación de estrategias y técnicas utilizadas para aumentar el número de visitantes a un sitio web al obtener una clasificación alta en los resultados de búsqueda. Una característica importante del SEO es hacer que su sitio web sea inteligible tanto para los usuarios como para los robots de los motores de búsqueda. El SEO ayuda a los motores a descubrir de qué se trata una página en particular y cómo puede ser útil para los usuarios. En el alto nivel de competencia actual, es imperativo estar lo más alto posible en los resultados de búsqueda, y eso viene con una estrategia de SEO eficiente. Sin embargo, muchos no están seguros de cómo clasificar un nuevo sitio web en Google. Echemos un vistazo a los dos tipos de SEO: SEO en la página y SEO fuera de la página. SEO en la página El SEO en la página es la práctica de optimizar páginas individuales para obtener una clasificación más alta y ganar tráfico orgánico más relevante. En este artículo, encontrará diferentes consejos sobre el SEO en la página: 1. Inicie las etiquetas de título con su palabra clave objetivo: su empresa / producto puede estar justo en la página de resultados de búsqueda de Google con la palabra clave adecuada, canalizando una gran cantidad de tráfico a su sitio web Por el contrario, una palabra clave desacertada o inadecuada puede hacer que la oportunidad de su sitio de prominencia sea más remota que nunca. El título del artículo define su contenido y, como tal, un título rico en palabras clave tiene mayor peso con Google. En general, cuanto más cerca esté la palabra clave del comienzo de la etiqueta del título, más peso tendrá con los motores de búsqueda. Puede ver esto en acción buscando la palabra clave competitiva en Google. Como puede ver, la mayoría de las páginas que se clasifican para palabras clave competitivas las ubican estratégicamente al comienzo de sus etiquetas de título. Aunque no es obligatorio, es prudente hacerlo, ya que hará que su sitio web sea más relevante para lo que buscan las personas. 2. Suelte la palabra clave en las primeras 100 palabras: el lugar ideal para comenzar a poner palabras clave en un artículo es dentro de las primeras 100 palabras. Hay muchos para quienes esto viene naturalmente, pero una gran cantidad de bloggers prefieren una introducción larga antes de molestarse con una palabra clave. Esto no es aconsejable debido a las razones obvias por las que Google no lo encontraría muy relevante en los resultados de búsqueda. Aquí hay un ejemplo de Positionly (Unamo SEO ya): se utilizó una palabra clave “marketing de contenidos” al principio del artículo. Colocar una palabra clave cerca del comienzo del artículo asegura que Google tenga más facilidad para comprender el tema y la relevancia del artículo. 3. Use enlaces salientes: los enlaces salientes son la fuente principal de atraer más atención a su sitio web. Hay muchas personas que cometen el error de no incluir enlaces a otros sitios web / artículos. Los enlaces salientes muestran a Google que el artículo es válido e informativo y que ambos son requisitos vitales para la clasificación. Por lo tanto, asegúrese de que si no lo está haciendo, agregue enlaces salientes a cada uno de sus artículos. Solo asegúrese de que los enlaces sean lo suficientemente relevantes para su contenido y de fuentes auténticas y de alta calidad. 4. Escriba meta descripciones para cada página: las meta descripciones son uno de los elementos más importantes y visibles, junto a su etiqueta de título y URL, que convencen a las personas de hacer clic. Si desea tráfico en su último artículo y de manera eficiente en su sitio web, asegúrese de que las meta descripciones sean atractivas e informativas. Deben despertar la curiosidad del espectador dentro del límite de 150 palabras. Recuerde que USTED también hace clic en un resultado en particular después de leer la meta descripción. La misma mentalidad se extiende a tu audiencia. Presta atención a las meta descripciones y, naturalmente, verás los resultados. 5. Ponga su palabra clave objetivo en la URL: como las palabras clave son esencialmente la columna vertebral del SEO en la página, debe prestarles mucha atención. No hay razón para no incluirlos en sus URL. La inclusión tiene sus beneficios. Cuando asimila la palabra clave objetivo en la URL, se asegura de que Google tenga otra razón y forma de considerar su artículo como más relevante para una frase en particular. 6. Agregue palabras clave a su publicación estratégicamente: la ubicación estratégica de palabras clave es fundamental para el éxito de una publicación … Fuente […]
A Google My Business (GMB) page is a free business listing through Google that allows your business to show up in organic and local results. Having a Google My Business page is necessary in order to rank in Google’s local results, but how highly you rank within the results is determined by factors such as the quality of your account and your volume of good reviews.
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