Keywords are the words and phrases that customers type into Google when looking for information. Use the Google Keyword Planner Tool, available through your Google Ads account, to find the most popular keywords people use when searching for your type of business. Optimize your website for those keywords by adding them in blog posts and to web pages.
Use LSI keywords, and answer additional questions that users may think of after viewing the content. Simply offering only the content that a user searches for is no longer enough. Pages need to supply additional information a user may be seeking. Providing additional information will help retain the user, and tell search engines that the page’s content is not only answering the search query but providing additional value that other pieces of content may not be.
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.

This is not to say that small businesses can’t show within the top organic results. If your business is located in a less competitive market or industry, like a nail salon in a small town, you have a better chance of ranking high in organic results. Most small businesses find it easiest to rank within local results, though small businesses can also rank high in organic results by investing in search engine optimization efforts.

One of your tips is “Make your content actionable”…I feel like this is not always the case depending on the context of the blog post. If I am to write a post on, say, “35 Incredible Linear Actuator Applications”, I feel like that’s something extremely hard to be actionable about. Rather, I feel my purpose is to be informative. Both of us are going for backlinks, but your blog I feel is more aimed towards giving awesome tips & advice for SEO’s. Whereas MY BLOG is about informing people about “linear actuators and their applications”.
A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.

When someone searches for the name of your business specifically, Google will pull information from your Google My Business page and display it in a panel on the right-hand side of the search results, increasing your business’ exposure. This is great for small businesses, because not only do you get a lot of space on the first page of Google’s organic search results, but you are also able to immediately show what your business is about. Again, the panel is only available to those who have set up their free Google My Business page.

We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.38
An important factor in ranking is review signals, which refers to the quality, quantity, velocity, and diversity of reviews you get from customers. This rank factor is intriguing as it has jumped up year-over-year in importance. Google reviews are the most important, followed by third-party reviews (Yelp, Facebook, and other sites). It’s also important to get your product/service mentioned in the review. There is even some suggestion that responses to reviews are a factor in rank.
In a graphical user interface, the appearance of a mouse cursor may change into a hand motif to indicate a link. In most graphical web browsers, links are displayed in underlined blue text when they have not been visited, but underlined purple text when they have. When the user activates the link (e.g., by clicking on it with the mouse) the browser displays the link's target. If the target is not an HTML file, depending on the file type and on the browser and its plugins, another program may be activated to open the file.
Reviews are important to your small business because having reviews—especially positive reviews—is a ranking factor on Google. People are also more likely to click and visit your business if it’s listed with a lot of good reviews. To get reviews, start by asking your loyal customers and even your staff to leave reviews on major sites such as Google and Yelp.
Unless you have an invite, you can’t comment or submit a new product to PH. Even then, if you were to submit yourself, the likelihood is that you’d miss out on a lot of traction compared to someone influential on PH submitting. You only get one chance to submit to Product Hunt so you’ll need to identify someone who would be interested in your startup that also has influence within the PH community. To do this, go to Twitter and search the following query in the search bar:
Thanks Zarina. 1. I’m actually not sure how to remove dates from comments. We don’t display dates on comments by default, so I’ve never had to change them. I wouldn’t change the dates on comments though. If the person left a comment on such and such a date, it’s not really kosher to change the date on that. 2. Good question. The same rule applies for any website: you need to publish awesome stuff. 3. Thank you 🙂
Permalinks are URLs that are intended to remain unchanged for many years into the future, yielding hyperlink that are less susceptible to link rot. Permalinks are often rendered simply, that is, as friendly URLs, so as to be easy for people to type and remember. Permalinks are used in order to point and redirect readers to the same Web page, blog post or any online digital media[9].
The term "hyperlink" was coined in 1965 (or possibly 1964) by Ted Nelson at the start of Project Xanadu. Nelson had been inspired by "As We May Think", a popular 1945 essay by Vannevar Bush. In the essay, Bush described a microfilm-based machine (the Memex) in which one could link any two pages of information into a "trail" of related information, and then scroll back and forth among pages in a trail as if they were on a single microfilm reel.

I have been following Brian Dean for quite some time and his sky scraper technique brought some new changes in the field of SEO, in this article there is valuable information of SEO which will help the beginners and people who are new to seo to understand the real meaning of search engine optimization. Thanks for sharing these significant tips with the community.

Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in "one day bathroom renos" or "custom kitchen makeovers." These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.


This is not to say that small businesses can’t show within the top organic results. If your business is located in a less competitive market or industry, like a nail salon in a small town, you have a better chance of ranking high in organic results. Most small businesses find it easiest to rank within local results, though small businesses can also rank high in organic results by investing in search engine optimization efforts.
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