One of my best pieces of advice when it comes to SEO for small businesses is to truly spend some time understanding your audience and their intent. Even if your website is perfectly optimized, if it’s done for the wrong audience, you will not see good traffic. Google is taking audience intent into account more and more, as updates like RankBrain try to understand the semantics of a search query and not just the literal definition of the words. If you can comprehensively answer the questions your audience is asking, your site will rank highly in Google organically.
Creating high quality content takes a significant amount of at least one of the following: time, effort, expertise, and talent/skill. Content should be factually accurate, clearly written, and comprehensive. So, for example, if you describe your page as a recipe, provide a complete recipe that is easy to follow, rather than just a set of ingredients or a basic description of the dish.
Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3
A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.
Hi Brian, great list. I noticed you mentioned using Kraken to optimize your images. A couple other tools I’ve found to work really well are ImageOptim (an app that you can download for your computer) and Optimus (a WordPress plugin that will optimize them when uploaded to your site). I’m not sure what your policy is on including links in comments so I won’t link to them here (even though I have no affiliate with either one.) Hope those resources can help someone!
Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.

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Structured data21 is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.
Participate in Forums – Getting involved in online forums, such as Reddit and Quora, can help increase the number of unstructured citations for your business. To maximize the potential of getting citations here, make sure your user bio includes your business website. Also, use the forums as a way to provide helpful information and not as self-promotion.
I love SiteLink! I switched to SiteLink from another software. Quick response from SiteLink support (when rarely needed). Through the years of transitioning to the web edition, Bob was always responsive to my requests/suggestions- adding some of them to the programming as early as 1 day later! Today, Tavis politely provided very helpful information on the lesser-used features that are available. Great program. Great service! Meladi Morris, Manager at Self Storage

Being on the 3rd place and at the same time having such a low CTR, serves a search intent. Isn’t that right? By changing the meta description in to a PERFECT DESCRIPTIVE TEXT, I am going to trigger different actions from the users. Many people will start clicking at my result just out of curiosity, their search intent won’t be satisfied and rankbrain will start to slowly ruining my ranking as my post, that won’t be fulfilling their searches.
If you’re updating the whole post, I think bloggers should create a brand new post and link the old to the new. I know, you’re starting over with no “link juice,” but at least it’s clear to the reader that the post has gotten a makeover. I remember reading a new post of yours a few months. I was about 25% through it and thought “man this sounds familiar.” So I checked it out on archive.org and realized that you had updated and republished it.
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.

An inline link may display a modified version of the content; for instance, instead of an image, a thumbnail, low resolution preview, cropped section, or magnified section may be shown. The full content is then usually available on demand, as is the case with print publishing software – e.g., with an external link. This allows for smaller file sizes and quicker response to changes when the full linked content is not needed, as is the case when rearranging a page layout.

Next, log into Google AdWords and click “Tools” > “Keyword Planner.” Once you’re on the Keyword Planner menu, click “Search for new keywords using a phrase, website or category.” Complete the form that appears; to start with, search for your type of business and location. For example, if you own a hair salon in Chicago, you would want to enter “hair salon Chicago.”

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