I did want to ask you about the section on “Don’t Focus on Long Tail Keywords”. This is topical for me as I actually have a tab opened from a recent post on the MOZ blog from Rand Fishkin that details reasons why you should focus on long tail keywords. I know you have said that “they have their place”, but as I say as a newbie to all of this, ever so slightly differing opinions from two authoritative people in the industry (that’s you and Rand of course 🙂 frazzles my brain somewhat and I’m not sure whether to turn left or right!
The tip that resonates with me the most is to publish studies, which you back up by linking to the study you collaborated on. That is spot on. It feels like having genuinely useful in depth content is THE strategy that will not be “Google updated” at any point. (Because if you were building a search engine, that’s the content you’d want to serve your users when they search for a topic.)
i have never read an informative post until i came across this and am hooked. Helped me recognize broken links that i had no idea where sitting there. Also right in the beginning about having link worthy site, its like you were talking to me about writing see the link "here" and the LSI was a good tip i knew nothing about. Thank you so much and all the best.
Google loves speed and they actually got tired of waiting for people to speed up their sites. For this reason, they launched the AMP project. This is a special page structure which strips away some of the fancy styling to leave a much simpler page. Simpler pages load faster, and while there’s some debate in SEO circles about the ranking benefits that come with AMP, if you are running a website on budget hosting, this is almost certainly a winning concept. If you’re running a blog on WordPress, this is a relatively simple deployment, too.
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Longer content not only helps in adding more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others.
Paid search results are those in the top and bottom of the results page, indicated by the small “ad” icon. These are placements that businesses pay for to show up when users search specific keywords. Google Ads can be a very effective way of utilizing ad spend for those who are new or struggling to compete against businesses that rank higher in organic search results. It’s also great for businesses targeting keywords with high revenue potential.