He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.


Take your competitors’ SEO work and apply it to yourself. For example, when writing your meta titles and descriptions, look at your competitors’ paid ads on Google for your keywords. Do they all mention a word or phrase (“complementary” or “free estimates,” for example)? Try using those to improve your titles and descriptions. After all, they spent money testing theirs out.
An easy way to keep your website current and relevant is by maintaining an active blog. This allows you to create posts that use your keywords while also telling Google your website is up-to-date without actually having to update your web pages. Consider writing on topics that answer frequently asked questions or sharing your expertise in your industry.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
Can you offer any commentary that is more specific to web-based stores? I definitely see the value in some of this and have made a few positive changes to my site, but I’m not a blogger and am ideally looking to direct more traffic to the site through other means. As it stands, we get only a few orders/month, and I’d like to dive deeper into how we can simply (though not necessarily easily) expand our market.

Take your competitors’ SEO work and apply it to yourself. For example, when writing your meta titles and descriptions, look at your competitors’ paid ads on Google for your keywords. Do they all mention a word or phrase (“complementary” or “free estimates,” for example)? Try using those to improve your titles and descriptions. After all, they spent money testing theirs out.
An important factor in ranking is review signals, which refers to the quality, quantity, velocity, and diversity of reviews you get from customers. This rank factor is intriguing as it has jumped up year-over-year in importance. Google reviews are the most important, followed by third-party reviews (Yelp, Facebook, and other sites). It’s also important to get your product/service mentioned in the review. There is even some suggestion that responses to reviews are a factor in rank.
Thanks for sharing these tips, Brian. Agree with all of these, except maybe #3 Delete zombie pages. A better strategy would be to update these pages with fresh content and convert them into a long form blog posts/guides. Deleting them entirely would mean either setting up a 404 or 301 redirect – both of which can hurt your organic traffic in the short run.
I was wondering if you by this reply really meant 410? Also, what is your take on the many suggestions out there saying that making 301 redirects is always better than deleting pages? I understand that reason is that it is (or is in risk of) being spam-ish to just redirect everything. Also I’m guessing that too many redirects will slow down the page.
A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.
Thanks for sharing these tips, Brian. Agree with all of these, except maybe #3 Delete zombie pages. A better strategy would be to update these pages with fresh content and convert them into a long form blog posts/guides. Deleting them entirely would mean either setting up a 404 or 301 redirect – both of which can hurt your organic traffic in the short run.
I don’t know how much time it took to gather all this stuff, but it is simply great I was elated to see the whole concept related (backlinks, content strategies, visitors etc) to see at one place. I hope it will be helpful for the beginners link me. I recently started a website, also I’m newbie to blogging industry. I hope your information will helps me a lot to lead success.

Search engine optimization (SEO) is often about making small modifications to parts of your website. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site's user experience and performance in organic search results. You're likely already familiar with many of the topics in this guide, because they're essential ingredients for any web page, but you may not be making the most out of them.


Wikilinks are visibly distinct from other text, and if an internal wikilink leads to a page that does not yet exist, it usually has a different specific visual appearance. For example, in Wikipedia wikilinks are displayed in blue, except those that link to pages that don't yet exist, which are instead shown in red.[6] Another possibility for linking is to display a highlighted clickable question mark after the wikilinked term.
[…] Los motores de búsqueda son muy sofisticados, pero aún tienen limitaciones virtuales que el cerebro humano no tiene. Descubrir cómo clasificar un sitio completamente nuevo en la optimización de motores de búsqueda de Google es una acumulación de estrategias y técnicas utilizadas para aumentar el número de visitantes a un sitio web al obtener una clasificación alta en los resultados de búsqueda. Una característica importante del SEO es hacer que su sitio web sea inteligible tanto para los usuarios como para los robots de los motores de búsqueda. El SEO ayuda a los motores a descubrir de qué se trata una página en particular y cómo puede ser útil para los usuarios. En el alto nivel de competencia actual, es imperativo estar lo más alto posible en los resultados de búsqueda, y eso viene con una estrategia de SEO eficiente. Sin embargo, muchos no están seguros de cómo clasificar un nuevo sitio web en Google. Echemos un vistazo a los dos tipos de SEO: SEO en la página y SEO fuera de la página. SEO en la página El SEO en la página es la práctica de optimizar páginas individuales para obtener una clasificación más alta y ganar tráfico orgánico más relevante. En este artículo, encontrará diferentes consejos sobre el SEO en la página: 1. Inicie las etiquetas de título con su palabra clave objetivo: su empresa / producto puede estar justo en la página de resultados de búsqueda de Google con la palabra clave adecuada, canalizando una gran cantidad de tráfico a su sitio web Por el contrario, una palabra clave desacertada o inadecuada puede hacer que la oportunidad de su sitio de prominencia sea más remota que nunca. El título del artículo define su contenido y, como tal, un título rico en palabras clave tiene mayor peso con Google. En general, cuanto más cerca esté la palabra clave del comienzo de la etiqueta del título, más peso tendrá con los motores de búsqueda. Puede ver esto en acción buscando la palabra clave competitiva en Google. Como puede ver, la mayoría de las páginas que se clasifican para palabras clave competitivas las ubican estratégicamente al comienzo de sus etiquetas de título. Aunque no es obligatorio, es prudente hacerlo, ya que hará que su sitio web sea más relevante para lo que buscan las personas. 2. Suelte la palabra clave en las primeras 100 palabras: el lugar ideal para comenzar a poner palabras clave en un artículo es dentro de las primeras 100 palabras. Hay muchos para quienes esto viene naturalmente, pero una gran cantidad de bloggers prefieren una introducción larga antes de molestarse con una palabra clave. Esto no es aconsejable debido a las razones obvias por las que Google no lo encontraría muy relevante en los resultados de búsqueda. Aquí hay un ejemplo de Positionly (Unamo SEO ya): se utilizó una palabra clave “marketing de contenidos” al principio del artículo. Colocar una palabra clave cerca del comienzo del artículo asegura que Google tenga más facilidad para comprender el tema y la relevancia del artículo. 3. Use enlaces salientes: los enlaces salientes son la fuente principal de atraer más atención a su sitio web. Hay muchas personas que cometen el error de no incluir enlaces a otros sitios web / artículos. Los enlaces salientes muestran a Google que el artículo es válido e informativo y que ambos son requisitos vitales para la clasificación. Por lo tanto, asegúrese de que si no lo está haciendo, agregue enlaces salientes a cada uno de sus artículos. Solo asegúrese de que los enlaces sean lo suficientemente relevantes para su contenido y de fuentes auténticas y de alta calidad. 4. Escriba meta descripciones para cada página: las meta descripciones son uno de los elementos más importantes y visibles, junto a su etiqueta de título y URL, que convencen a las personas de hacer clic. Si desea tráfico en su último artículo y de manera eficiente en su sitio web, asegúrese de que las meta descripciones sean atractivas e informativas. Deben despertar la curiosidad del espectador dentro del límite de 150 palabras. Recuerde que USTED también hace clic en un resultado en particular después de leer la meta descripción. La misma mentalidad se extiende a tu audiencia. Presta atención a las meta descripciones y, naturalmente, verás los resultados. 5. Ponga su palabra clave objetivo en la URL: como las palabras clave son esencialmente la columna vertebral del SEO en la página, debe prestarles mucha atención. No hay razón para no incluirlos en sus URL. La inclusión tiene sus beneficios. Cuando asimila la palabra clave objetivo en la URL, se asegura de que Google tenga otra razón y forma de considerar su artículo como más relevante para una frase en particular. 6. Agregue palabras clave a su publicación estratégicamente: la ubicación estratégica de palabras clave es fundamental para el éxito de una publicación … Fuente […]
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We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.38
Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google Pagerank is based on backlinks. The more quality backlinks the higher Google Pagerank. Improving your Google page rank (building QUALITY backlinks ) is very important if you want to improve your search engine rankings.
The most common destination anchor is a URL used in the World Wide Web. This can refer to a document, e.g. a webpage, or other resource, or to a position in a webpage. The latter is achieved by means of an HTML element with a "name" or "id" attribute at that position of the HTML document. The URL of the position is the URL of the webpage with a fragment identifier — "#id attribute" — appended.
[…] Search engines are highly sophisticated, but they still have virtual limitations that a human brain doesn’t. Discover how to rank a brand new site on Google Search engine optimization is an accumulation of strategies and techniques used to increase the number of visitors to a website by obtaining a high ranking in search results. An important feature of SEO is making your website intelligible for both users and search engine robots. SEO helps the engines figure out what a particular page is all about, and how it may be useful for users. In today’s high level of competition, it is imperative to be as high as possible in the search results, and that comes with an efficient SEO strategy. However, many aren’t sure of how to rank a new website on Google. Let’s have a look at the two types of SEO: On-page SEO and Off-page SEO. ON-Page SEO On-page SEO is the practice of optimizing individual pages in order to obtain a higher ranking and earn more relevant organic traffic. In this piece, you will find different tips about On-page SEO: 1. Start title tags with your target keyword: You company/product may be right up on the Google search results page with the appropriate keyword, channeling a huge amount of traffic to your website. On the contrary, a misadvised or inappropriate keyword can make your site’s chance towards prominence more remote than ever. The title of the article defines its content, and as such, a keyword rich title holds greater weight with Google. In general, the closer the keyword is to the beginning of the title tag, the more weight it has with search engines. You can see this in action by searching for the competitive keyword in Google. As you can see, most pages that rank for competitive keywords strategically place them at the beginning of their title tags. Although not mandatory, it’s prudent to do so as it will make your website more relevant to what people search for. 2. Drop Keyword in first 100 words: The ideal place to start putting keywords in an article is within the first 100 words. There are many to whom these come naturally, but a large number of bloggers prefer a long intro before bothering with a keyword. This is inadvisable because of the obvious reasons that Google wouldn’t find it very relevant in the search results. Here is an example from Positionly (Unamo SEO already): A keyword “content marketing” was used at the very beginning of the article. Placing a keyword near the beginning of the article ensures that Google has an easier time in understanding the topic and relevance of the article. 3. Use Outbound Links: Outbound links are the primary source of bringing more attention to your website. There are a lot of people who make the mistake of not including links to other websites/articles. Outbound links show Google that the article is both valid and informative and both are vital requisites for ranking. Therefore, make sure that if you aren’t doing so, add outbound links to each of your articles. Just make sure that the links are relevant enough to your content and from authentic and high-quality sources. 4. Write click-worthy meta descriptions for each page: Meta descriptions are one of the most important and visible elements – next to your title tag and URL- that convince people to click through. If you want traffic on your latest article and efficiently on your website, make sure that the meta descriptions are attractive and informative. They should arouse the viewer’s curiosity within the 150-word limit. Remember that YOU too click on a particular result after reading it’s meta description. The same mentality extends to your audience. Pay attention to the meta descriptions, and you will naturally see the results. 5. Put your target keyword in the URL: As keywords are essentially the backbone of on-page SEO, you need to pay a lot of attention to them. There is no reason not to include them in your URLs. The inclusion has its benefits. When you assimilate the targeted keyword into the URL, you are ensuring that Google’s has another reason and way to consider your article as more relevant for a particular phrase. 6. Add keywords to your post strategically: Strategical keyword placement is critical to a post’s success and net traffic on a website. As search engines continually become more refined, it is not enough just to randomly stuff articles with keywords and hope for relevance in the search results. Please look how the Content Marketing Institute has optimized one of their blog posts with a relevant keyword – content marketing. Strategic placement of said keywords is now paramount to your SEO success. Note: Don’t force keywords. Insert them where they make sense. 7. Post Long Content: Studies have shown that longer content helps to improve ranking on Google. A target of around 2000 words should be set in every article with a minimum of 1000 words at least. This would inevitably result in long-tail traffic which would boost your site’s exposure. Longer content not only helps in adding more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others. The authenticity of a post increases with longer text, which means that Google would recognize it as something more relevant than a shorter and concise text. As search patterns are synonymous with long tail keywords nowadays, a longer text also improves the chances of your article/website to be on a higher ranking than others. While writing an article that you want to grasp people’s attention with, you must remember to research well before writing the first word. Make sure that all the relevant information is available to you before you start. Good research results in flair, which results in long and comprehensive writing. Additionally, grammar should be impeccable. Articles riddled with errors indicate incompetence and carelessness. The perfect piece is both elaborate and grammatically accurate. 8. Take Advantage of Internal Linking: Internal linking is critical to decreasing a website’s bounce rate and optimization as it links to the different pages of a domain together. When link juice is spread, the users/viewers stay on the website longer and the site traffic also increases. It improves the navigational experience for the user. Not to mention that it will also contribute to decreasing the bounce rate of your website. Bounce rate is measured by how many users visit only one page and then leave the entrance page. Easy and accessible internal linking will naturally decrease this as users will be directed to other relevant articles. Also, Google bots are designed to emulate user behavioral patterns and evaluate your website. A smart and efficient network of links on the pages help crawlers find regions which are not frequently visited by the users, thus boosting your site’s ranking. Wikipedia is adept at using internal linking which is evident whenever you visit one of their pages. They add keyword-rich internal links to every entry. However, don’t overdo it. I recommend a simpler (and safer) approach; link to 2-4 older posts whenever you publish a new one. 9. Image Optimization: Ensure that the pictures on your website have file names which include the target keyword. Also, your target keyword should be part of your image’s Alt Text. This will improve optimization for your article and also create a clearer picture for the search engines to the relevancy of your article/page. Images are an important component of any website as they make pages visually attractive as well as informative. Optimizing your images should naturally boost your ranking. Also, your image will get a high rank in Google image search. 10. Target less competitive – longtail keywords: Long tail keywords are queries that are more specific (and usually longer) than more conventional “head” keywords. Long tail keywords get less search traffic, but will usually have a higher conversion value, as they focus on a more specific product. source Long tail keywords are more targeted and less competitive than short term keywords. If you have just started your SEO campaign for a brand new website, then I would definitely recommend concentrating on long-tail keywords. Why? The truth is that you can’t have your new website ranked with a single word keyword. Trying to optimize your new blog to rank for “SEO” is hardly possible. Take a look at the Google results for this keyword. As you can see in the above image, Search Engine Land and Wikipedia are ranking for the keyword SEO. There are 51,70,00,000 search results for this single phrase. It’s a huge number. Should you give up and quit? Of course not! This is where the long-tail keywords and proper page optimization come into play. Target long tail versions of the single word keyword “SEO.” For example, You can target “basic SEO tips for beginners” in your new SEO campaign. This long tail keyword is less competitive than “SEO.” Two things to remember are to make the keyword as long as possible and to use Google’s keyword planner to find a relevant keyword for future references. The question of how to improve search engine ranking is very common, but many of us overlook the significance of keywords as a major contributor to traffic and ranking. 11. Use LSI keywords in your body content: LSI keywords are the synonyms and variations of your main keywords which may be in the form of a phrase or word. Latent semantic indexing(LSI) keywords are part of Google’s algorithm to understand user search habits and give users the best quality content for their search queries. The question is: How will you find those LSI keywords? That’s really simple. Say your main keyword is “on page SEO techniques.”Go to Google and search for your target keyword and scroll down to the “Searches Related to…” area at the bottom of the page. LSI Graph and Google Trends are tools you may also use for this purpose. 12. Ensure your site is super fast: A slow website is not only bad for the end-user, but also for search engine optimization. Thus, a slow website can cause your site to rank lower in the search engine results. That translates to fewer page views and less ad revenue or customer conversions for you. There are a number of ways to optimize a site for better speed. First of all, you should upgrade your hosting plan and rethink the plan you started with when you first launched your website. VPS hosting is probably the option you want to go with. It’s “in the cloud,” meaning it is distributed over multiple computers, sometimes even hundreds. It’s less expensive and more flexible than Dedicated Servers. Understanding HTTP requests is another way to boost site speed as too many requests invariably slow down a page. Next, use Photoshop or Gimp to optimize pictures you wish to add to your web page as the larger the images, the slower the site speed. You may change the resolution without wholly sacrificing on picture quality, and this will keep your site interesting as well as smooth. Plugin clutter significantly slows down site performance by creating too many extra files, thus increasing load time. It’s best to avoid the use of plugins whenever possible, and though it’s not ideal to get rid of them altogether, there are ways to reduce the overall count. Regularly review plugins and use alternatives like adding links to your footers whenever possible. Aside from taking up space, outdated WordPress plugins are often responsible for security vulnerabilities as it’s a third party code package. So try and minimize on plugins both for speed and security. Finally, page caching, where web pages store data, allows visitors to access that page more quickly since the database does not have to retrieve each file again. 13. Your website must be mobile friendly: Mobile-friendly websites should display on mobile devices like smartphones and tablets in a user-friendly way. This implies that when a user pulls the site up on their smartphone, he or she does not have to pinch and zoom in order to read the content and click on links. This makes it easy to read and easy to use on a smartphone, eliminating any excess effort. The recommended Google setup is Fluid Responsive Design. Responsive design describes a website that dynamically resizes to fit the width of the device or browser that it is being displayed on. Responsive design uses a single code base that works across hundreds of devices. Naturally, more mobile friendliness equates to more viewers which means more traffic on your site. Use the Mobile-Friendly Test tool by Google to see if pages on your site are mobile-friendly or not. Off-page SEO Off-page SEO refers to the techniques that go beyond a website. People associate off-page SEO with link building, however, it is more than that. The different tips related to this are: 14. Build high-quality backlinks only: Link building is the most important – and the most challenging – SEO strategy. The truth is, without any high-quality backlinks, your website won’t rank for competitive and high traffic keywords. The websites with the most valuable and relevant backlinks will ultimately rank over the rest. But, the tricky part is how you will get those quality backlinks? Well, today I’m going to show you one of my favorite tactics to get the high-quality backlinks. 15. Broken link building: Broken link-building tactic is about identifying broken links on websites from your business niche. The main aim is to get the broken link replaced with an active one pointing to your content. This technique creates a significant opportunity for SEO link building because nobody wants to have broken links on their website. If you find any broken links on topically related websites, you can immediately contact the website owner and inform him about it. Since you will do him a favor by pointing out a broken link, you can also kindly request a replacement with a link to your relevant resource. Of course, the replacement – your article – must be informative and useful for their audience. Now, the question is, how to automate the process of finding broken links? You need a tool to do this. In my experience, the best free tool to use for broken link building is Check My Links. It’s a simple Google Chrome extension. First, you have to install the extension in your Google Chrome browser. Once installed, it will appear as a little checkmark icon beside your address bar. When you click on it, it will immediately start scanning all the links on a particular web page. If a link is broken or dead, it will be highlighted in red, and the error will be shown right beside the text (e.g., “404”). Let’s say you have a website on “virtual assistance.” Go to Google and search with one of the following search strings. virtual assistant intitle:resources virtual assistant inurl:resources virtual assistant inurl:useful links virtual assistant + “useful links” virtual assistant + “resources” To detect broken links, open all the results one by one and scan each page using Check My Links plugin. Once you find one, write an email to the website owner about the dead link and kindly request to replace it with your active page. 15. Skyscraper technique: The skyscraper technique is a popular and effective method, introduced by Brian Dean, to improve search rankings and boost the relevance of your website. It involves three steps: Find a linkable asset that you can use again and again, an asset which is both informative and awesome. Authenticity is the ‘name of the game’ here. Then improve on what exists by making the content longer with more relevant keywords. Finally, reach out to the right people: those who work in your niche and have websites similar to yours. Rather than sending random cold emails, it’s better to reach out to those who actually have a reputation in the business. Linking to their pages will give you a big boost in traffic. source 16. Guestographics method: Another link building technique that uses infographics. With this method, instead of publishing an infographic and begging other people to share it, you’re pushing them to release it on their site in exchange for unique content. The complete steps are: Step 1: Post an infographic on your site Step 2: Find sites that write about your infographic’s topic Step 3: Show them your infographic Step 4: Offer them unique content Step 5: Get your contextual backlinks in return source 17. Guest post on relevant blogs The benefits of guest blogging are clear: You land backlinks from authority sites. People look up to you as an expert. Targeted referral traffic floods to your site. a. Finding blogs to guest post via Google search strings: Here are a few search strings: – write us “your topic.” – your keyword + “guest post by.” Say your topic is the virtual assistant. Go to Google and search for “virtual assistant” + “guest post by“ Also, you can use Google reverse image search, utilize Twitter and Google to find more posts, and go to alltop.com which has a complete list of the best blogs on the net. b. Researching your target bloggers is important when you have to separate the winners from the losers and cozy up to them by engaging them on Twitter/Facebook or via emails. c. Find a great and appropriate topic to write a guest post about. For example, a meat-related post on a vegan blog site is going to get rejected so it’s important to know what you are dealing with. d. Have a great pitch ready to persuade bloggers to allow you to write for the guest post for them. e. The final step is to follow up on any and all comments promptly and comprehensively. 18. Answer on Quora: Quora is a website where users generate the content entirely. They post questions via threads and other users answer them. It’s basically a yahoo answers type social network that works like an internet forum. Both threads and answers can receive “upvotes” which signify the answer was worthy and popular. The answers with the most upvotes are put at the thread’s top. Quora is great for: Websites that rely on traffic for revenue (Ad publishers, affiliate sites, content publishers). Websites that sell information products. Websites that sell products (SEO tools, children’s sneakers, coffee grinders). Bloggers that want to establish themselves as an authority on their subject matter. 19. Blog commenting: Commenting on blogs helps to create backlinks, which in turn create traffic for your blog. Most of these links are worthless and thus carry little value, but the process is still helpful. For new blogs, comments – user generated content – will help get a website indexed faster. Commenting helps drive referral traffic to your blog. However, it is important to post a valuable comment. Regular commenting is the best way to connect with any blogger personally. While it can take the time to create these connections, you will be noticed by the site’s administrator and other co-bloggers which can be profitable in the long run. 20. Link roundups Link roundups are selected and organized updates from bloggers that link out to their favorite content during a given period. Roundups are mutually beneficial relationships. It’s really hard to curate content as it involves a lot of work. The bloggers creating these roundups are actively seeking content to link to. You can land links in bunches. Over time, you will gain roundup coverage naturally. After you pitch the blogger who curates the roundup, you should connect on social media. That way, they’ll discover your future updates naturally. I’ve gained some backlinks from link roundups. 20. Be active on social media Although Google doesn’t hold much stock in social media as far as ranking is concerned, you can actually improve your site’s popularity and traffic by being active on Facebook, Google+ or Twitter. The more you post links to your blogs on social networks, the higher the chance people will visit your blog, thus increasing traffic. 21. Promote your new blog Promoting your blogs is important to let people know of its existence and to improve traffic. The more you promote, the better your blog’s relevance is displayed and popularity soars. Before publishing your new piece of content, reach out to an influential blogger in your industry. Once your content is published, share it on social media and mention the people you’ve referenced. Anytime you mention someone, include a link to someone’s article and inform that person by sending an email. With LinkedIn, you can get in an influential bloggers inbox even if you don’t have their email address. Contact people who have shared similar content to the item you just published and if possible, turn the content into a video to appeal to an entirely different audience. 22. Stay updated with Google’s algorithm Google updates its search algorithm frequently. For example, on February 23rd, 2016, Google made significant changes to AdWords, removing right-column ads entirely and rolling out 4-ad top blocks on many commercial searches. While this was a paid search update, it had significant implications for CTR for both paid and organic results, especially on competitive keywords. These kinds of changes must be understood to plan a strategy regarding site ranking. 23. Follow Google’s guidelines These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other misleading practices not listed here. It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it. Make pages primarily for users, not for search engines. Don’t deceive your users. Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website that competes with you, or to a Google employee. Other useful questions to ask: “Does this help my users? Would I do this if search engines didn’t exist?” Think about what makes your website unique, valuable or engaging. Make your site stand out from others in your field.” These guidelines are absolute as Google is the most popular and efficient search engine out there. While you use its services, it’s only prudent to follow the guidelines to the letter. Conclusion To conclude, web pages may very well be critical to our businesses and recognition, but it’s the keywords and more importantly, the ranking which make us significant or otherwise. To maintain a name in the industry, it’s important that your website is relevant to the user’s search criteria. If you are wondering on how to get a brand new website ranked, remember the 23 methods mentioned in this article are essential to that end. To sum it up, what Google deems significant or reliable is what the public accepts. Anything I missed? Please write it down in the comment section. Source […]
The document containing a hyperlink is known as its source document. For example, in an online reference work such as Wikipedia, or Google, many words and terms in the text are hyperlinked to definitions of those terms. Hyperlinks are often used to implement reference mechanisms such as tables of contents, footnotes, bibliographies, indexes, letters and glossaries.

The tip that resonates with me the most is to publish studies, which you back up by linking to the study you collaborated on. That is spot on. It feels like having genuinely useful in depth content is THE strategy that will not be “Google updated” at any point. (Because if you were building a search engine, that’s the content you’d want to serve your users when they search for a topic.)


All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?

In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you.

Hi Brian – I couldn’t agree more on the tip “delete zombie pages” to raise rankings. We’ve been blogging for 11 years now, and have been through the dark times when you were supposed to publish 400-600 blogs posts per minute in order to rank. Needless to say we had a lot of thin content… A few years back we embarked on a journey to cut out the dead wood, combine the good stuff, and create the long form content you espouse on your website. And guess what? Over those 2 years, traffic us up 628%. We’re down to around 72 pages / posts and couldn’t be happier. It gives us time to update the content when necessary and keep it fresh, rather than scratching our heads trying to figure out what new and exciting way to spin divorce mediation!
Good stuff, Brian. The tip about getting longer (4-line) descriptions is awesome. I hadn’t noticed that too much in the SERPs, although now I’m on a mission to find some examples in my niche and study how to achieve these longer descriptions. I also like the tip about using brackets in the post’s title. One other thing that works well in certain niches is to add a CAPITAL word somewhere in the title. Based on some early tests, it appears to improve CTR.

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.


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In order to optimize your site, you need to make sure you are including the keywords that you want to rank for multiple times throughout your site. Also, ensure your site has complete and up-to-date contact information, that you’re using appropriate meta tags, and that you include pertinent business information as text—not text on images that Google can’t search.
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