Keep in mind, this will often mean shifting the focus of your business from more general to more specific products or services. For instance, instead of exclusively offering general home renovation services, you could consider specializing in "one day bathroom renos" or "custom kitchen makeovers." These more specific keyword phrases will likely be much easier to rank for, which will mean you can start ranking that much faster.
Structured data21 is code that you can add to your sites' pages to describe your content to search engines, so they can better understand what's on your pages. Search engines can use this understanding to display your content in useful (and eye-catching!) ways in search results. That, in turn, can help you attract just the right kind of customers for your business.
To prevent users from linking to one version of a URL and others linking to a different version (this could split the reputation of that content between the URLs), focus on using and referring to one URL in the structure and internal linking of your pages. If you do find that people are accessing the same content through multiple URLs, setting up a 301 redirect32 from non-preferred URLs to the dominant URL is a good solution for this. You may also use canonical URL or use the rel="canonical"33 link element if you cannot redirect.
Search engine optimization (SEO) tools enable you to take the guesswork out of search engine optimization by giving you insights about your keywords, analyzing your website, helping you grow your domain authority through directories, and more. Optimizing a website to rank on Google can be tricky if you’re not a search engine optimization or web development pro. However, there are tools available to help make it a lot easier for small businesses.
He is the co-founder of NP Digital and Subscribers. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.
Being on the 3rd place and at the same time having such a low CTR, serves a search intent. Isn’t that right? By changing the meta description in to a PERFECT DESCRIPTIVE TEXT, I am going to trigger different actions from the users. Many people will start clicking at my result just out of curiosity, their search intent won’t be satisfied and rankbrain will start to slowly ruining my ranking as my post, that won’t be fulfilling their searches.
I have two tabs open. This article and another one. Both written in June. Each with a different opinion on keywords in URLs. Its so hard to follow SEO nowadays when everyone says they have the best data to prove stuff yet contradict each other. The only way around it is to test test test on my own stuff but it would be great if there was concensus.
Thanks for sharing these tips, Brian. Agree with all of these, except maybe #3 Delete zombie pages. A better strategy would be to update these pages with fresh content and convert them into a long form blog posts/guides. Deleting them entirely would mean either setting up a 404 or 301 redirect – both of which can hurt your organic traffic in the short run.

Inclusion in Google's search results is free and easy; you don't even need to submit your site to Google. Google is a fully automated search engine that uses web crawlers to explore the web constantly, looking for sites to add to our index. In fact, the vast majority of sites listed in our results aren't manually submitted for inclusion, but found and added automatically when we crawl the web. Learn how Google discovers, crawls, and serves web pages.3
Using HTML frames to surround linked content is a completely different matter. For an example of this, click on this link to the W3C about link myths. Some companies have successfully sued to have their pages removed from these frames because it can make some readers believe that the linked page is actually a part of the originating site, and possibly owned or authored by that same site. But, in most cases, if the owner of a linked site objects to the frame and it's removed, there isn't any legal recourse.

Think about the words that a user might search for to find a piece of your content. Users who know a lot about the topic might use different keywords in their search queries than someone who is new to the topic. For example, a long-time football fan might search for [fifa], an acronym for the Fédération Internationale de Football Association, while a new fan might use a more general query like [football playoffs]. Anticipating these differences in search behavior and accounting for them while writing your content (using a good mix of keyword phrases) could produce positive results. Google Ads provides a handy Keyword Planner34 that helps you discover new keyword variations and see the approximate search volume for each keyword. Also, Google Search Console provides you with the top search queries your site appears for and the ones that led the most users to your site in the Performance Report35.
Hey Brian, This is my first ever comment in Backlinko. I am silent lover of Backlinko. Whenever I stuck and feel numb about what to do next for my site ranking , I always come and find peace in backlinko planet. You are awesome man. Just a quick suggestion for you, Whenever I click on “Show only Brian’s favorite tips: NO” then it also shows your favorite tips too. It might be a problem ! See I learned from you and now I am helping you 😛 LOL …. Now Give me a authority link for my site 😀 Just Kidding !
You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
The document containing a hyperlink is known as its source document. For example, in an online reference work such as Wikipedia, or Google, many words and terms in the text are hyperlinked to definitions of those terms. Hyperlinks are often used to implement reference mechanisms such as tables of contents, footnotes, bibliographies, indexes, letters and glossaries.
This is not to say that small businesses can’t show within the top organic results. If your business is located in a less competitive market or industry, like a nail salon in a small town, you have a better chance of ranking high in organic results. Most small businesses find it easiest to rank within local results, though small businesses can also rank high in organic results by investing in search engine optimization efforts.
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