Keywords are the words and phrases that customers type into Google when looking for information. Use the Google Keyword Planner Tool, available through your Google Ads account, to find the most popular keywords people use when searching for your type of business. Optimize your website for those keywords by adding them in blog posts and to web pages.
Links to online articles and websites improve the richness of online text and increase its search engine optimization. You can reference almost any website by copying and pasting the link into your email, text message, or document. The procedure may differ slightly depending upon the computer, device or program you are using. If the address is very long, you can use a link shortening service.
Take your competitors’ SEO work and apply it to yourself. For example, when writing your meta titles and descriptions, look at your competitors’ paid ads on Google for your keywords. Do they all mention a word or phrase (“complementary” or “free estimates,” for example)? Try using those to improve your titles and descriptions. After all, they spent money testing theirs out.
Organic results includes a wider range of websites—not just local businesses. While location may still be a factor in the organic results, it is not generally the dominant factor. The main factor is the authority of the website (or the credibility of the site), external links back to the site, the length of time the site has been live, and other considerations. This is why you will often see sites such as Yelp, Angie’s List, and Facebook show up high in search results.