An inline link may display a modified version of the content; for instance, instead of an image, a thumbnail, low resolution preview, cropped section, or magnified section may be shown. The full content is then usually available on demand, as is the case with print publishing software – e.g., with an external link. This allows for smaller file sizes and quicker response to changes when the full linked content is not needed, as is the case when rearranging a page layout.

Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, category, and attributes. Make sure to keep this information updated as your business changes. Learn how to edit your business information
When your business is listed in an online directory, it is known as a structured citation. These citations increase exposure and website domain authority while associating your business name with existing high-authority sites like Yelp—all of which is favorable to Google. To create an effective structured citation, include full business contact information on your directories and be consistent with formatting.
You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Search Console has a friendly robots.txt generator to help you create this file. Note that if your site uses subdomains and you wish to have certain pages not crawled on a particular subdomain, you'll have to create a separate robots.txt file for that subdomain. For more information on robots.txt, we suggest this Webmaster Help Center guide on using robots.txt files13.
One of my best pieces of advice when it comes to SEO for small businesses is to truly spend some time understanding your audience and their intent. Even if your website is perfectly optimized, if it’s done for the wrong audience, you will not see good traffic. Google is taking audience intent into account more and more, as updates like RankBrain try to understand the semantics of a search query and not just the literal definition of the words. If you can comprehensively answer the questions your audience is asking, your site will rank highly in Google organically.

To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.

Additionally, the title must also be interesting enough that people will actually want to click on it! A good example of this would be PT from PTMoney.com, who wrote a great post about "making extra money." However, rather than a boring title, like "Make Extra Money," he titled it "52 Ways to Make Extra Money." Now that is something I would want to read.
When your business is listed in an online directory, it is known as a structured citation. These citations increase exposure and website domain authority while associating your business name with existing high-authority sites like Yelp—all of which is favorable to Google. To create an effective structured citation, include full business contact information on your directories and be consistent with formatting.

Being on the 3rd place and at the same time having such a low CTR, serves a search intent. Isn’t that right? By changing the meta description in to a PERFECT DESCRIPTIVE TEXT, I am going to trigger different actions from the users. Many people will start clicking at my result just out of curiosity, their search intent won’t be satisfied and rankbrain will start to slowly ruining my ranking as my post, that won’t be fulfilling their searches.
Hi Brian! I’ve been reading your blog for quite a while and had a good amount of success. 🙂 I have a request, similar to what someone else mentioned. It would be nice to learn the HOW to the tips you give, including details like which pro designer you hired, or at least where you found them, what their credentials should be (for which tasks), etc. Example: you used a custom coder to change the “last updated” date. So how do we find our own custom coder, and what coding language would they need to know. Same thing with jump links. Also, which pro graphics designer do you use, or at least, where did you find them, and what type of graphics skills do they need?
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You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum1.

Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.


Wikilinks are visibly distinct from other text, and if an internal wikilink leads to a page that does not yet exist, it usually has a different specific visual appearance. For example, in Wikipedia wikilinks are displayed in blue, except those that link to pages that don't yet exist, which are instead shown in red.[6] Another possibility for linking is to display a highlighted clickable question mark after the wikilinked term.


Google’s local search results are displayed within Google Maps after a user searches for a keyword that includes a location, such as “pizza New York.” Landing within Google’s local search results requires that you have a Google My Business account. This is key for brick-and-mortar-based businesses because it puts your business in front of local people ready to buy.
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