Tablet - We consider tablets as devices in their own class, so when we speak of mobile devices, we generally do not include tablets in the definition. Tablets tend to have larger screens, which means that, unless you offer tablet-optimized content, you can assume that users expect to see your site as it would look on a desktop browser rather than on a smartphone browser.
Our team of more than 70 programmers, sales and customer support members all work under one roof with one goal: provide the best self-storage software. We invest heavily in personnel, training and technology to respond to your calls and deploy updates regularly. We love it when customers notice how we turn their suggestions into a new features in a few week's time.
Can you offer any commentary that is more specific to web-based stores? I definitely see the value in some of this and have made a few positive changes to my site, but I’m not a blogger and am ideally looking to direct more traffic to the site through other means. As it stands, we get only a few orders/month, and I’d like to dive deeper into how we can simply (though not necessarily easily) expand our market.

Hi Brian! I’ve been reading your blog for quite a while and had a good amount of success. 🙂 I have a request, similar to what someone else mentioned. It would be nice to learn the HOW to the tips you give, including details like which pro designer you hired, or at least where you found them, what their credentials should be (for which tasks), etc. Example: you used a custom coder to change the “last updated” date. So how do we find our own custom coder, and what coding language would they need to know. Same thing with jump links. Also, which pro graphics designer do you use, or at least, where did you find them, and what type of graphics skills do they need?
Google loves speed and they actually got tired of waiting for people to speed up their sites. For this reason, they launched the AMP project. This is a special page structure which strips away some of the fancy styling to leave a much simpler page. Simpler pages load faster, and while there’s some debate in SEO circles about the ranking benefits that come with AMP, if you are running a website on budget hosting, this is almost certainly a winning concept. If you’re running a blog on WordPress, this is a relatively simple deployment, too.
Start testing with Progressive Web Apps, or PWAs, with the new mobile-first index. PWAs will deliver a mobile site if a user comes to your site from their smartphone tablet. Major brands like The Weather Channel and Lyft are already testing this, and you don’t want to get left behind. PWAs are beneficial to brands that drive revenue through ads. They are an excellent alternative to AMP.
Can you offer any commentary that is more specific to web-based stores? I definitely see the value in some of this and have made a few positive changes to my site, but I’m not a blogger and am ideally looking to direct more traffic to the site through other means. As it stands, we get only a few orders/month, and I’d like to dive deeper into how we can simply (though not necessarily easily) expand our market.
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To find the right people I downloaded a list of some of the most popular users within the community. To do this, I used Screaming Frog SEO Spider to gather a list of all the URLs on the website. I then exported this list into an Excel spreadsheet and filtered the URLs to only show those that were user profile pages. I could do this because all of the profile pages had /user/ within the URL.
It’s a simple Google Chrome extension. First, you have to install the extension in your Google Chrome browser. Once installed, it will appear as a little checkmark icon beside your address bar. When you click on it, it will immediately start scanning all the links on a particular web page. If a link is broken or dead, it will be highlighted in red, and the error will be shown right beside the text (e.g., “404”).
The term "hyperlink" was coined in 1965 (or possibly 1964) by Ted Nelson at the start of Project Xanadu. Nelson had been inspired by "As We May Think", a popular 1945 essay by Vannevar Bush. In the essay, Bush described a microfilm-based machine (the Memex) in which one could link any two pages of information into a "trail" of related information, and then scroll back and forth among pages in a trail as if they were on a single microfilm reel.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
The most valuable tip I give small business owners who are looking to improve their ranking is to optimize their website for voice search. As of January 2018 alone, there were an estimated one billion voice searches per month. This number has grown exponentially over the past year and it will continue to grow in 2019. Optimizing their sites now will give them an edge in all aspects of their marketing.
Ensure that the pictures on your website have file names which include the target keyword. Also, your target keyword should be part of your image’s Alt Text. This will improve optimization for your article and also create a clearer picture for the search engines to the relevancy of your article/page. Images are an important component of any website as they make pages visually attractive as well as informative. Optimizing your images should naturally boost your ranking. Also, your image will get a high rank in Google image search.

As keywords are essentially the backbone of on-page SEO, you need to pay a lot of attention to them. There is no reason not to include them in your URLs.  The inclusion has its benefits. When you assimilate the targeted keyword into the URL, you are ensuring that Google’s has another reason and way to consider your article as more relevant for a particular phrase.


We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.38

Thanks for sharing these tips, Brian. Agree with all of these, except maybe #3 Delete zombie pages. A better strategy would be to update these pages with fresh content and convert them into a long form blog posts/guides. Deleting them entirely would mean either setting up a 404 or 301 redirect – both of which can hurt your organic traffic in the short run.
Unfortunately, high rankings rarely happen by chance. Even the most skilled and knowledgeable marketers struggle with getting the top-ranking spot. So, how can a regular business owner hope to achieve this feat? While there's no way to absolutely guarantee high rankings, this post will look at some strategies anyone can use to seriously increase their chances of claiming that #1 spot.
Link roundups are selected and organized updates from bloggers that link out to their favorite content during a given period. Roundups are mutually beneficial relationships. It’s really hard to curate content as it involves a lot of work. The bloggers creating these roundups are actively seeking content to link to. You can land links in bunches. Over time, you will gain roundup coverage naturally. After you pitch the blogger who curates the roundup, you should connect on social media. That way, they’ll discover your future updates naturally. I’ve gained some backlinks from link roundups.

Links to online articles and websites improve the richness of online text and increase its search engine optimization. You can reference almost any website by copying and pasting the link into your email, text message, or document. The procedure may differ slightly depending upon the computer, device or program you are using. If the address is very long, you can use a link shortening service.
Keywords are the words and phrases that customers type into Google when looking for information. Use the Google Keyword Planner Tool, available through your Google Ads account, to find the most popular keywords people use when searching for your type of business. Optimize your website for those keywords by adding them in blog posts and to web pages.
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