For example, a plumber could first find a service that has search volume on Google, but may not be talked about that in-depth on their competitor’s websites. In this example, a service like “leak detection” may be listed with a small blurb on your competitor’s sites, but none of them have elaborated on every angle, created FAQs, videos, or images. This represents an opportunity to dominate on that topic.

This topic seems actually quite controversial. Google answered the question by what could be taken as a denial. But their answer was kind of open to interpretations. And on the other hand, there are studies (one of them from Moz) that showed linking out has an impact. So, how can you be so assertive? Is it something that comes out from your own experiments?
Contentious in particular are deep links, which do not point to a site's home page or other entry point designated by the site owner, but to content elsewhere, allowing the user to bypass the site's own designated flow, and inline links, which incorporate the content in question into the pages of the linking site, making it seem part of the linking site's own content unless an explicit attribution is added.[13]

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.

If I have 2 pages that are on the same topic and basically the same info re-written with the same image, but both are very popular pages, what is your advice? Over the last 9 years the 2 pages have gotten more than a million pageviews combined, almost equally between them. Should I permanently redirect one to the other, or try to improve them each and distinguish them slightly more so that they cover a different angle of the same topic?
Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google Pagerank is based on backlinks. The more quality backlinks the higher Google Pagerank. Improving your Google page rank (building QUALITY backlinks ) is very important if you want to improve your search engine rankings.
Google loves speed and they actually got tired of waiting for people to speed up their sites. For this reason, they launched the AMP project. This is a special page structure which strips away some of the fancy styling to leave a much simpler page. Simpler pages load faster, and while there’s some debate in SEO circles about the ranking benefits that come with AMP, if you are running a website on budget hosting, this is almost certainly a winning concept. If you’re running a blog on WordPress, this is a relatively simple deployment, too.

Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
Provide full functionality on all devices. Mobile users expect the same functionality - such as commenting and check-out - and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata - such as titles, descriptions, link-elements, and other meta-tags - on all versions of the pages.

While most of the links to your site will be added gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. Effectively promoting your new content will lead to faster discovery by those who are interested in the same subject. As with most points covered in this document, taking these recommendations to an extreme could actually harm the reputation of your site.
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.
Good stuff, Brian. The tip about getting longer (4-line) descriptions is awesome. I hadn’t noticed that too much in the SERPs, although now I’m on a mission to find some examples in my niche and study how to achieve these longer descriptions. I also like the tip about using brackets in the post’s title. One other thing that works well in certain niches is to add a CAPITAL word somewhere in the title. Based on some early tests, it appears to improve CTR.

Hey Brian first off all I want to say thanks to you for this epic post. I cant say how much I had learnt from you showing your post you are really a genius when it comes to SEO and linkbuilding. Though I have one question currently I am working on a project and that don’t have any blog so I have only links and social signals to boost my ranking. So can you please tell me what strategies should I follow for higher rankings with out blog ???
Keywords are the words and phrases that customers type into Google when looking for information. Use the Google Keyword Planner Tool, available through your Google Ads account, to find the most popular keywords people use when searching for your type of business. Optimize your website for those keywords by adding them in blog posts and to web pages.
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