The document containing a hyperlink is known as its source document. For example, in an online reference work such as Wikipedia, or Google, many words and terms in the text are hyperlinked to definitions of those terms. Hyperlinks are often used to implement reference mechanisms such as tables of contents, footnotes, bibliographies, indexes, letters and glossaries.
Unstructured citations include things like a mention of your business in an online newspaper article, press release, online job board, and other sites. Unstructured citations and links are important because they let Google know that people are talking about your business. To get the most unstructured citations, work on getting positive reviews, host events, send out press releases to the media, and engage with customers online.
Basically, what I’m talking about here is finding websites that have mentioned your brand name but they haven’t actually linked to you. For example, someone may have mentioned my name in an article they wrote (“Matthew Barby did this…”) but they didn’t link to matthewbarby.com. By checking for websites like this you can find quick opportunities to get them to add a link.
One of your tips is “Make your content actionable”…I feel like this is not always the case depending on the context of the blog post. If I am to write a post on, say, “35 Incredible Linear Actuator Applications”, I feel like that’s something extremely hard to be actionable about. Rather, I feel my purpose is to be informative. Both of us are going for backlinks, but your blog I feel is more aimed towards giving awesome tips & advice for SEO’s. Whereas MY BLOG is about informing people about “linear actuators and their applications”.
Unless you have an invite, you can’t comment or submit a new product to PH. Even then, if you were to submit yourself, the likelihood is that you’d miss out on a lot of traction compared to someone influential on PH submitting. You only get one chance to submit to Product Hunt so you’ll need to identify someone who would be interested in your startup that also has influence within the PH community. To do this, go to Twitter and search the following query in the search bar:
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Reviews are important to your small business because having reviews—especially positive reviews—is a ranking factor on Google. People are also more likely to click and visit your business if it’s listed with a lot of good reviews. To get reviews, start by asking your loyal customers and even your staff to leave reviews on major sites such as Google and Yelp.
These are all great. I am working on implementing most of these. My biggest issue is my site is brand new (2 months). I am ranking for a lot but seem to be limited because, I am assuming, google will not give enough trust to a new site. What should I be doing to overcome the newness of my site? I buy houses in the Dallas Fort Worth area and if you are not number 1 on google then you might as well be on page 10! Any advise would be well received and please keep up the great work!