If I have 2 pages that are on the same topic and basically the same info re-written with the same image, but both are very popular pages, what is your advice? Over the last 9 years the 2 pages have gotten more than a million pageviews combined, almost equally between them. Should I permanently redirect one to the other, or try to improve them each and distinguish them slightly more so that they cover a different angle of the same topic?
A little more than 11% of search results have a featured snippet. These are the results that show up on search engine results pages typically after the ads but before the ranked results. They’re usually alongside an image, table, or a video, making them stand out even more and putting them in an even better position to steal clicks from even the highest ranked results.
Can you offer any commentary that is more specific to web-based stores? I definitely see the value in some of this and have made a few positive changes to my site, but I’m not a blogger and am ideally looking to direct more traffic to the site through other means. As it stands, we get only a few orders/month, and I’d like to dive deeper into how we can simply (though not necessarily easily) expand our market.
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Organic search results are free and display below Google Ads and sometimes local results. Google uses a sophisticated algorithm to determine which sites rank highest for organic search results based on keyword usage, relevance, site design, and other factors. Generally, Google provides the highest quality, most relevant results based on the keyword(s) used by the searcher.
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