Google’s aim is to provide the most relevant result for any given query. Their entire business model relies on them being able to do this, consistently, across hundreds of billions of searches. For that reason, they’ve invested heavily into understanding the intent of queries, i.e., the reason a person typed a specific thing into Google in the first place.

I was wondering if you by this reply really meant 410? Also, what is your take on the many suggestions out there saying that making 301 redirects is always better than deleting pages? I understand that reason is that it is (or is in risk of) being spam-ish to just redirect everything. Also I’m guessing that too many redirects will slow down the page.


One of your tips is “Make your content actionable”…I feel like this is not always the case depending on the context of the blog post. If I am to write a post on, say, “35 Incredible Linear Actuator Applications”, I feel like that’s something extremely hard to be actionable about. Rather, I feel my purpose is to be informative. Both of us are going for backlinks, but your blog I feel is more aimed towards giving awesome tips & advice for SEO’s. Whereas MY BLOG is about informing people about “linear actuators and their applications”.
Participate in Forums – Getting involved in online forums, such as Reddit and Quora, can help increase the number of unstructured citations for your business. To maximize the potential of getting citations here, make sure your user bio includes your business website. Also, use the forums as a way to provide helpful information and not as self-promotion.

Ranking highly on Google is achieved by strategically using keywords and design elements on your website that are favored by Google. Learning how to rank on Google will help give you the ability to capture the top organic and local results. Every business should be consistent in their efforts to increase and/or hold their top position on Google, as online searches are a primary way for customers to find companies and products.


It appears that the reason this page from a little-known website is able to rank amongst the bigger players is that the content itself is more focussed. It talks about how to name images for SEO, whereas most of the other pages are more general guides to image SEO—which all presumably mention the importance of naming images correctly, amongst other things.
In computing, a hyperlink, or simply a link, is a reference to data that the user can follow by clicking or tapping.[1] A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is called anchor text. A software system that is used for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink (or simply to link). A user following hyperlinks is said to navigate or browse the hypertext.
I love SiteLink! I switched to SiteLink from another software. Quick response from SiteLink support (when rarely needed). Through the years of transitioning to the web edition, Bob was always responsive to my requests/suggestions- adding some of them to the programming as early as 1 day later! Today, Tavis politely provided very helpful information on the lesser-used features that are available. Great program. Great service! Meladi Morris, Manager at Self Storage
The tip that resonates with me the most is to publish studies, which you back up by linking to the study you collaborated on. That is spot on. It feels like having genuinely useful in depth content is THE strategy that will not be “Google updated” at any point. (Because if you were building a search engine, that’s the content you’d want to serve your users when they search for a topic.)

It appears that the reason this page from a little-known website is able to rank amongst the bigger players is that the content itself is more focussed. It talks about how to name images for SEO, whereas most of the other pages are more general guides to image SEO—which all presumably mention the importance of naming images correctly, amongst other things.
Keep resources crawlable. Blocking page resources can give Google an incomplete picture of your website. This often happens when your robots.txt file is blocking access to some or all of your page resources. If Googlebot doesn't have access to a page's resources, such as CSS, JavaScript, or images, we may not detect that it's built to display and work well on a mobile browser. In other words, we may not detect that the page is "mobile-friendly," and therefore not properly serve it to mobile searchers.
Keywords are the words and phrases that customers type into Google when looking for information. Use the Google Keyword Planner Tool, available through your Google Ads account, to find the most popular keywords people use when searching for your type of business. Optimize your website for those keywords by adding them in blog posts and to web pages.
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