If you check out some of the suggestions below this though, you're likely to find some opportunities. You can also plug in a few variations of the question to find some search volume; for example, I could search for "cup of java" instead of "what is the meaning of a cup of java" and I'll get a number of keyword opportunities that I can align to the question.
Expertise and authoritativeness of a site increases its quality. Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand articles’ expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists.
Brain I got a question. I will be glad if you could answer it. So, you said that it is important to use keywords in the title and headings. But sometimes I observe that plugins like Yoast will recommend us to insert keywords in more and more subheadings. For example on a long post if I have 50 subheadings and 8 of them have my target keyword. Yoast is actually not happy with it and it wants me to add keywords into more number of subheadings. I felt that 8 itself is a bit too much. Does Google also looks at my content in the same angle of Yoast?. Ideally, as a good practice how many subheadings should have the target keyword?.
Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
This community is full of opportunities if you're a fashion-based retailer. One of the major advantages is the fact that they add links to each of the products that they feature within their outfits - the links go directly to product pages. This is the holy grail for ecommerce SEO, and the traffic those links will bring through will convert at a very high rate.
All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?
Ever heard of Maslow's hierarchy of needs? It's a theory of psychology that prioritizes the most fundamental human needs (like air, water, and physical safety) over more advanced needs (like esteem and social belonging). The theory is that you can't achieve the needs at the top without ensuring the more fundamental needs are met first. Love doesn't matter if you don't have food.
It appears that the reason this page from a little-known website is able to rank amongst the bigger players is that the content itself is more focussed. It talks about how to name images for SEO, whereas most of the other pages are more general guides to image SEO—which all presumably mention the importance of naming images correctly, amongst other things.
Thanks for sharing these tips, Brian. Agree with all of these, except maybe #3 Delete zombie pages. A better strategy would be to update these pages with fresh content and convert them into a long form blog posts/guides. Deleting them entirely would mean either setting up a 404 or 301 redirect – both of which can hurt your organic traffic in the short run.
Unfortunately, high rankings rarely happen by chance. Even the most skilled and knowledgeable marketers struggle with getting the top-ranking spot. So, how can a regular business owner hope to achieve this feat? While there's no way to absolutely guarantee high rankings, this post will look at some strategies anyone can use to seriously increase their chances of claiming that #1 spot.
Using HTML frames to surround linked content is a completely different matter. For an example of this, click on this link to the W3C about link myths. Some companies have successfully sued to have their pages removed from these frames because it can make some readers believe that the linked page is actually a part of the originating site, and possibly owned or authored by that same site. But, in most cases, if the owner of a linked site objects to the frame and it's removed, there isn't any legal recourse.
Hey Brian, This is my first ever comment in Backlinko. I am silent lover of Backlinko. Whenever I stuck and feel numb about what to do next for my site ranking , I always come and find peace in backlinko planet. You are awesome man. Just a quick suggestion for you, Whenever I click on “Show only Brian’s favorite tips: NO” then it also shows your favorite tips too. It might be a problem ! See I learned from you and now I am helping you 😛 LOL …. Now Give me a authority link for my site 😀 Just Kidding !
You should build a website to benefit your users, and any optimization should be geared toward making the user experience better. One of those users is a search engine, which helps other users discover your content. Search Engine Optimization is about helping search engines understand and present content. Your site may be smaller or larger than our example site and offer vastly different content, but the optimization topics we discuss below should apply to sites of all sizes and types. We hope our guide gives you some fresh ideas on how to improve your website, and we'd love to hear your questions, feedback, and success stories in the Google Webmaster Help Forum1.
This is a great list of SEO tips. One tip you can add to your broken links section is that there is a free tool called Xenu Link Sleuth. It will automatically crawl your website (or a competitor’s site) and find all the broken backlinks (and lots of other things). It’s very helpful if you have a large site or need to find broken links you aren’t aware of. (like images and .pdf files)
Embedded content linking. This is most often done with either iframes or framesets — and most companies do not allow their content to be framed in such a way that it looks like someone else owns the content. If you're going to do that, you should be very aware that this annoys people. Furthermore, if you're not willing to remove the content in an iframe or the frameset around the linked page, you may be risking a lawsuit.
Being on the 3rd place and at the same time having such a low CTR, serves a search intent. Isn’t that right? By changing the meta description in to a PERFECT DESCRIPTIVE TEXT, I am going to trigger different actions from the users. Many people will start clicking at my result just out of curiosity, their search intent won’t be satisfied and rankbrain will start to slowly ruining my ranking as my post, that won’t be fulfilling their searches.
Many small businesses fail to write clear, concise headlines on their websites. Headlines are a big ranking factor for Google and other search engines. Because headlines are big and important looking, many small business owners are tempted to write clever or fun headlines, but this is a mistake. Instead, write headlines that convey a single who, what, where, when, or why statement that summarizes the content that follows. Imagine someone only reads the headlines—will they understand the content on your page? Clearly written headlines will help your readers and search engines understand your content.
I don’t know how much time it took to gather all this stuff, but it is simply great I was elated to see the whole concept related (backlinks, content strategies, visitors etc) to see at one place. I hope it will be helpful for the beginners link me. I recently started a website, also I’m newbie to blogging industry. I hope your information will helps me a lot to lead success.
Once you've set up an alert within Mention, go to your settings and then 'Manage Notifications'. From here you can select the option to get a daily digest email of any mentions (I'd recommend doing this). You also have the option of getting desktop alerts - I personally find them annoying, but if you really want to stay on the ball then they could be a good idea.
We expect advertisements to be visible. However, you should not let the advertisements distract users or prevent them from consuming the site content. For example, advertisements, supplement contents, or interstitial pages (pages displayed before or after the content you are expecting) that make it difficult to use the website. Learn more about this topic.38
Contentious in particular are deep links, which do not point to a site's home page or other entry point designated by the site owner, but to content elsewhere, allowing the user to bypass the site's own designated flow, and inline links, which incorporate the content in question into the pages of the linking site, making it seem part of the linking site's own content unless an explicit attribution is added.
Warnings: This warning for every new or old the dark web links explorer, we are writing “red text” here that are directly or indirectly not related to any deep web or Tor network site. If user use that type text in any type illegal activity, only user is the responsible for his action. Also want to tell you one more thing, The dark web have lot’s of scammer and no one can tell you who are scammer and who are not, then take your action based on your research.
The most valuable tip I give small business owners who are looking to improve their ranking is to optimize their website for voice search. As of January 2018 alone, there were an estimated one billion voice searches per month. This number has grown exponentially over the past year and it will continue to grow in 2019. Optimizing their sites now will give them an edge in all aspects of their marketing.