Expertise and authoritativeness of a site increases its quality. Be sure that content on your site is created or edited by people with expertise in the topic. For example, providing expert or experienced sources can help users understand articles’ expertise. Representing well-established consensus in pages on scientific topics is a good practice if such consensus exists.
When Googlebot crawls a page, it should see the page the same way an average user does15. For optimal rendering and indexing, always allow Googlebot access to the JavaScript, CSS, and image files used by your website. If your site's robots.txt file disallows crawling of these assets, it directly harms how well our algorithms render and index your content. This can result in suboptimal rankings.
In computing, a hyperlink, or simply a link, is a reference to data that the user can follow by clicking or tapping.[1] A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is called anchor text. A software system that is used for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink (or simply to link). A user following hyperlinks is said to navigate or browse the hypertext.
The most common destination anchor is a URL used in the World Wide Web. This can refer to a document, e.g. a webpage, or other resource, or to a position in a webpage. The latter is achieved by means of an HTML element with a "name" or "id" attribute at that position of the HTML document. The URL of the position is the URL of the webpage with a fragment identifier — "#id attribute" — appended.
The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within. I did a study of over 5,000 keywords where HubSpot.com ranked on page 1 and there was a Featured Snippet being displayed. What I found was that when HubSpot.com was ranking in the Featured Snippet, the average click-through rate to the website increased by over 114%.
The response rate here was huge because this is a mutually beneficial relationship. The bloggers get free products to use within their outfits (as well as more clothes for their wardrobe!) and I was able to drive traffic through to my site, get high-quality backlinks, a load of social media engagement and some high-end photography to use within my own content and on product pages.
Take your competitors’ SEO work and apply it to yourself. For example, when writing your meta titles and descriptions, look at your competitors’ paid ads on Google for your keywords. Do they all mention a word or phrase (“complementary” or “free estimates,” for example)? Try using those to improve your titles and descriptions. After all, they spent money testing theirs out.
In short, press request alerts are requests for sources of information from journalists. Let's say you're a journalist putting together an article on wearable technology for The Guardian. Perhaps you need a quote from an industry expert or some products that you can feature within your article? Well, all you need to do is send out a request to a press service and you can wait for someone to get back to you.
In computing, a hyperlink, or simply a link, is a reference to data that the user can follow by clicking or tapping.[1] A hyperlink points to a whole document or to a specific element within a document. Hypertext is text with hyperlinks. The text that is linked from is called anchor text. A software system that is used for viewing and creating hypertext is a hypertext system, and to create a hyperlink is to hyperlink (or simply to link). A user following hyperlinks is said to navigate or browse the hypertext.

Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Group. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
This is a great list of SEO tips. One tip you can add to your broken links section is that there is a free tool called Xenu Link Sleuth. It will automatically crawl your website (or a competitor’s site) and find all the broken backlinks (and lots of other things). It’s very helpful if you have a large site or need to find broken links you aren’t aware of. (like images and .pdf files)

A few links down and I've noticed that Brian has a link from WordPress.org. Not bad! Turns out that his content has been referenced within one of WordPress's codex posts. If I were to reach out and offer some additional insight, citing one of my articles, there's a chance I could bag a similar link, especially considering they have a 'Useful Resources' section.


Hi Brian! I’ve been reading your blog for quite a while and had a good amount of success. 🙂 I have a request, similar to what someone else mentioned. It would be nice to learn the HOW to the tips you give, including details like which pro designer you hired, or at least where you found them, what their credentials should be (for which tasks), etc. Example: you used a custom coder to change the “last updated” date. So how do we find our own custom coder, and what coding language would they need to know. Same thing with jump links. Also, which pro graphics designer do you use, or at least, where did you find them, and what type of graphics skills do they need?
An anchor hyperlink is a link bound to a portion of a document[3]—generally text, though not necessarily. For instance, it may also be a hot area in an image (image map in HTML), a designated, often irregular part of an image. One way to define it is by a list of coordinates that indicate its boundaries. For example, a political map of Africa may have each country hyperlinked to further information about that country. A separate invisible hot area interface allows for swapping skins or labels within the linked hot areas without repetitive embedding of links in the various skin elements.
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Google’s local search results are displayed within Google Maps after a user searches for a keyword that includes a location, such as “pizza New York.” Landing within Google’s local search results requires that you have a Google My Business account. This is key for brick-and-mortar-based businesses because it puts your business in front of local people ready to buy.
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