Link text is the visible text inside a link. This text tells users and Google something about the page you're linking to. Links on your page may be internal—pointing to other pages on your site—or external—leading to content on other sites. In either of these cases, the better your anchor text is, the easier it is for users to navigate and for Google to understand what the page you're linking to is about.
Keywords are the words and phrases that customers type into Google when looking for information. Use the Google Keyword Planner Tool, available through your Google Ads account, to find the most popular keywords people use when searching for your type of business. Optimize your website for those keywords by adding them in blog posts and to web pages.
Thank you Brian. This is SOLID stuff. I appreciate your mindset for SEO and SEM. What’s the use of SEO and all of this backlinking effort if it can’t stand the test of time? Plus these back links are like little promotions, little ads throughout the internet vs. just a backlink. Plus it makes a lot of sense to maximize promotion efforts to have our on page stuff liked by search engines but also have our on page stuff maximize clarity to what the user is looking for getting them excited to share and link back. Man I’ve got a lot of work to do! Thank you!
Can you offer any commentary that is more specific to web-based stores? I definitely see the value in some of this and have made a few positive changes to my site, but I’m not a blogger and am ideally looking to direct more traffic to the site through other means. As it stands, we get only a few orders/month, and I’d like to dive deeper into how we can simply (though not necessarily easily) expand our market.
I don’t know how much time it took to gather all this stuff, but it is simply great I was elated to see the whole concept related (backlinks, content strategies, visitors etc) to see at one place. I hope it will be helpful for the beginners link me. I recently started a website, also I’m newbie to blogging industry. I hope your information will helps me a lot to lead success.
A Google My Business (GMB) page is a free business listing through Google that allows your business to show up in organic and local results. Having a Google My Business page is necessary in order to rank in Google’s local results, but how highly you rank within the results is determined by factors such as the quality of your account and your volume of good reviews.
The great thing about the long tail for new sites that have no backlinks and no authority, is that it is possible to rank for these terms, assuming great on-page SEO, quality content etc.. So therefore focusing on the long tail is a strategy that is often recommended and in fact Rand himself (and indeed others of good repute) have cited 4+ words and lower LMS to avoid the med-high volume kws due to their kw difficulty. Have I completely missed the point in your guide or do you indeed have a slightly different view on the long tail?
If you own, manage, monetize, or promote online content via Google Search, this guide is meant for you. You might be the owner of a growing and thriving business, the webmaster of a dozen sites, the SEO specialist in a Web agency or a DIY SEO ninja passionate about the mechanics of Search : this guide is meant for you. If you're interested in having a complete overview of the basics of SEO according to our best practices, you are indeed in the right place. This guide won't provide any secrets that'll automatically rank your site first in Google (sorry!), but following the best practices outlined below will hopefully make it easier for search engines to crawl, index and understand your content.

Keep in mind that the number of average monthly searches for each suggested keyword is an estimate. However, it does represent the popularity of that keyword or search term. This makes a difference when doing your keyword research, as it gives you insight into what people in your market are searching for. Understanding what they want allows you to better position your business to provide them with relevant content and information.

It appears that the reason this page from a little-known website is able to rank amongst the bigger players is that the content itself is more focussed. It talks about how to name images for SEO, whereas most of the other pages are more general guides to image SEO—which all presumably mention the importance of naming images correctly, amongst other things.
All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Do you have enough pages around a specific topic area that it would make sense to create a page describing these related pages (for example, root page -> related topic listing -> specific topic)? Do you have hundreds of different products that need to be classified under multiple category and subcategory pages?
An inline link may display a modified version of the content; for instance, instead of an image, a thumbnail, low resolution preview, cropped section, or magnified section may be shown. The full content is then usually available on demand, as is the case with print publishing software – e.g., with an external link. This allows for smaller file sizes and quicker response to changes when the full linked content is not needed, as is the case when rearranging a page layout.
i have never read an informative post until i came across this and am hooked. Helped me recognize broken links that i had no idea where sitting there. Also right in the beginning about having link worthy site, its like you were talking to me about writing see the link "here" and the LSI was a good tip i knew nothing about. Thank you so much and all the best.
As the industry continues to evolve, SiteLink brings you the right tools using today's technology. We listen to our customers' suggestions to enhance and add features. SiteLink users enjoy the collective experience of more than 15,000 operators. We exceed the strict SSAE 16 (SOC 1) Type II and PCI Level 1 Certifications to deliver peace of mind. SiteLink is cloud-based so you can do business from anywhere. SiteLink lets owners build the best websites so tenants can pay, reserve and rent online, 24/7 on any device.
The syntax and appearance of wikilinks may vary. Ward Cunningham's original wiki software, the WikiWikiWeb used CamelCase for this purpose. CamelCase was also used in the early version of Wikipedia and is still used in some wikis, such as TiddlyWiki, Trac, and PmWiki. A common markup syntax is the use of double square brackets around the term to be wikilinked. For example, the input "[[zebras]]" is converted by wiki software using this markup syntax to a link to a zebras article. Hyperlinks used in wikis are commonly classified as follows:
Killer post, Brian. Really want to know how to create those charts you keep using throughout your posts. I searched Google for them but couldn’t find them so I’m guessing they’re custom designed but with what tool is the question… Would love to see a flat architecture diagram for blogs and non-ecommerce sites. Look forward to your upcoming Blab with Dmitry.
One of my best pieces of advice when it comes to SEO for small businesses is to truly spend some time understanding your audience and their intent. Even if your website is perfectly optimized, if it’s done for the wrong audience, you will not see good traffic. Google is taking audience intent into account more and more, as updates like RankBrain try to understand the semantics of a search query and not just the literal definition of the words. If you can comprehensively answer the questions your audience is asking, your site will rank highly in Google organically.
The most valuable tip I give small business owners who are looking to improve their ranking is to optimize their website for voice search. As of January 2018 alone, there were an estimated one billion voice searches per month. This number has grown exponentially over the past year and it will continue to grow in 2019. Optimizing their sites now will give them an edge in all aspects of their marketing.
As the industry continues to evolve, SiteLink brings you the right tools using today's technology. We listen to our customers' suggestions to enhance and add features. SiteLink users enjoy the collective experience of more than 15,000 operators. We exceed the strict SSAE 16 (SOC 1) Type II and PCI Level 1 Certifications to deliver peace of mind. SiteLink is cloud-based so you can do business from anywhere. SiteLink lets owners build the best websites so tenants can pay, reserve and rent online, 24/7 on any device.
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One of your tips is “Make your content actionable”…I feel like this is not always the case depending on the context of the blog post. If I am to write a post on, say, “35 Incredible Linear Actuator Applications”, I feel like that’s something extremely hard to be actionable about. Rather, I feel my purpose is to be informative. Both of us are going for backlinks, but your blog I feel is more aimed towards giving awesome tips & advice for SEO’s. Whereas MY BLOG is about informing people about “linear actuators and their applications”.


Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
Can you offer any commentary that is more specific to web-based stores? I definitely see the value in some of this and have made a few positive changes to my site, but I’m not a blogger and am ideally looking to direct more traffic to the site through other means. As it stands, we get only a few orders/month, and I’d like to dive deeper into how we can simply (though not necessarily easily) expand our market.

Having a different description meta tag for each page helps both users and Google, especially in searches where users may bring up multiple pages on your domain (for example, searches using the site: operator). If your site has thousands or even millions of pages, hand-crafting description meta tags probably isn't feasible. In this case, you could automatically generate description meta tags based on each page's content.
i have never read an informative post until i came across this and am hooked. Helped me recognize broken links that i had no idea where sitting there. Also right in the beginning about having link worthy site, its like you were talking to me about writing see the link "here" and the LSI was a good tip i knew nothing about. Thank you so much and all the best.
The scientific literature is a place where link persistence is crucial to the public knowledge. A 2013 study in BMC Bioinformatics analyzed 15,000 links in abstracts from Thomson Reuters’ Web of Science citation index, founding that the median lifespan of Web pages was 9.3 years, and just 62% were archived.[10] The median lifespan of a Web page constitutes high-degree variable, but its order of magnitude usually is of some months.[11]
Using HTML frames to surround linked content is a completely different matter. For an example of this, click on this link to the W3C about link myths. Some companies have successfully sued to have their pages removed from these frames because it can make some readers believe that the linked page is actually a part of the originating site, and possibly owned or authored by that same site. But, in most cases, if the owner of a linked site objects to the frame and it's removed, there isn't any legal recourse.

I have been following Brian Dean for quite some time and his sky scraper technique brought some new changes in the field of SEO, in this article there is valuable information of SEO which will help the beginners and people who are new to seo to understand the real meaning of search engine optimization. Thanks for sharing these significant tips with the community.
When referring to the homepage, a trailing slash after the hostname is optional since it leads to the same content ("https://example.com/" is the same as "https://example.com"). For the path and filename, a trailing slash would be seen as a different URL (signaling either a file or a directory), for example, "https://example.com/fish" is not the same as "https://example.com/fish/".
Awesome work man. I am going to start my blog soon. And your blog is the only blog,I’m following day and night. Who says your blog is for advance seo techniques? You are just amazing for absolute beginners like me also. Though am pretty confused about how link building works in beauty blogosphere, still you always give me the courage to make this type of huge giantic list posts.
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I did want to ask you about the section on “Don’t Focus on Long Tail Keywords”. This is topical for me as I actually have a tab opened from a recent post on the MOZ blog from Rand Fishkin that details reasons why you should focus on long tail keywords. I know you have said that “they have their place”, but as I say as a newbie to all of this, ever so slightly differing opinions from two authoritative people in the industry (that’s you and Rand of course 🙂 frazzles my brain somewhat and I’m not sure whether to turn left or right!
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