This content will help you boost your rankings in two primary ways. First, more content means more keywords, and therefore more opportunities for Google to return your site in the search results. Second, the more content you have, the more links you generally accumulate. Plus, having lots of content is great for getting visitors to stay on your site longer. Win-win!
The tip that resonates with me the most is to publish studies, which you back up by linking to the study you collaborated on. That is spot on. It feels like having genuinely useful in depth content is THE strategy that will not be “Google updated” at any point. (Because if you were building a search engine, that’s the content you’d want to serve your users when they search for a topic.)
One of my best pieces of advice when it comes to SEO for small businesses is to truly spend some time understanding your audience and their intent. Even if your website is perfectly optimized, if it’s done for the wrong audience, you will not see good traffic. Google is taking audience intent into account more and more, as updates like RankBrain try to understand the semantics of a search query and not just the literal definition of the words. If you can comprehensively answer the questions your audience is asking, your site will rank highly in Google organically.
The syntax and appearance of wikilinks may vary. Ward Cunningham's original wiki software, the WikiWikiWeb used CamelCase for this purpose. CamelCase was also used in the early version of Wikipedia and is still used in some wikis, such as TiddlyWiki, Trac, and PmWiki. A common markup syntax is the use of double square brackets around the term to be wikilinked. For example, the input "[[zebras]]" is converted by wiki software using this markup syntax to a link to a zebras article. Hyperlinks used in wikis are commonly classified as follows:
Because the act of linking to a site does not imply ownership or endorsement, you do not need to ask permission to link to a site that is publicly accessible. For example, if you found a site's URL through a search engine, then linking to it shouldn't have legal ramifications. There have been one or two cases in the U.S. that implied that the act of linking without permission is legally actionable, but these have been overturned every time.
When your business is listed in an online directory, it is known as a structured citation. These citations increase exposure and website domain authority while associating your business name with existing high-authority sites like Yelp—all of which is favorable to Google. To create an effective structured citation, include full business contact information on your directories and be consistent with formatting.
Provide full functionality on all devices. Mobile users expect the same functionality - such as commenting and check-out - and content on mobile as well as on all other devices that your website supports. In addition to textual content, make sure that all important images and videos are embedded and accessible on mobile devices. For search engines, provide all structured data and other metadata - such as titles, descriptions, link-elements, and other meta-tags - on all versions of the pages.
To do this, I often align the launch of my content with a couple of guest posts on relevant websites to drive a load of relevant traffic to it, as well as some relevant links. This has a knock-on effect toward the organic amplification of the content and means that you at least have something to show for the content (in terms of ROI) if it doesn't do as well as you expect organically.
In order to rank higher on Google in 2019, consider starting from the ground up with your website and SEO strategy. Try hiring experts like Optuno to build you a custom SEO-friendly website for your business. The professionals at Optuno also provide hosting, monthly maintenance, and a dedicated team to take care of the site. It also offers a 100% money-back guarantee if you’re not satisfied. Click here for a free consultation.